Business Building Boutique โ€” Black Friday Enrollment โ€” Debbie Shadid
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The coaching program for women 50+ who want paying clients

Stop guessing. Start getting clients.

The Business Building Boutique is 16 weeks of live teaching plus weekly coaching, where Debbie tells you exactly what to do next in your coaching business. No paid ads. No big following. No figuring it out alone.

Two ways to join

Fast Track (live teaching + weekly coaching) or VIP (everything in Fast Track, plus a weekly marketing and tech session where we help you build it).

Join the Black Friday Enrollment Black Friday pricing is open now for a limited time.
Debbie Shadid

You know how to coach. Nobody taught you how to get clients.

You're certified, you're passionate, and you know you can help people. You've watched the trainings and bought the courses. But your inbox is still quiet, and every week you wonder if this is ever going to work.

You've been stuck on your niche for months.

Pick wrong and the whole business fails. Narrow it down and you're sure you're leaving people out. So you keep not choosing.

That's me

Social media feels like the last thing you want to do.

Posting your life, doing it wrong, being quietly judged for starting something new at this stage. It's enough to make you quit before you start.

That's me

The tech makes you feel like you're behind.

Zoom, Calendly, Canva, email. Everyone acts like it's easy. You wonder if you'll ever understand how it all fits together.

That's me

You keep second-guessing your offer and your price.

You want them right so people say yes. So you keep tweaking instead of putting them out there.

That's me

The problem isn't you. Nobody has given you the actual path, step by step, for someone exactly where you are.

Join the Black Friday Enrollment
You're not just learning how to run a business

You're becoming the respected, paid coach you set out to be.

01

Choose a niche you love, and that pays.

In week one you make the decision you've been putting off, then test it with real people so you know it works.

02

Have comfortable conversations that turn into clients.

You'll learn how to invite people to talk, what to say, and how to make an offer without feeling pushy.

03

Get seen without paid ads.

A simple marketing plan built around your personality, whether that's networking, speaking, email, YouTube or social media.

04

Run a business that fits your life.

The tech handled, the numbers understood, and a 12-month plan so you know what to do next. A business built on your terms.

Results from inside BBB

Booked 7 free sessions, had 7 consultations, and signed 4 clients.

N
Norma, Summit Speaker Certified Health and Wellness Coach

4 consultation calls within 72 hours of speaking. Closed 3 clients.

She spoke at the Design Live Thrive Summit and the calls came in.

S
Sherri, Summit Speaker Organization Coach

Her first paid client, and 43% more income this month on top of her salary.

She also finished her summit freebie and shifted her focus to revenue-driving activities, all in one week.

V
Victoria Body-Mind Wellbeing Coach

She went from chasing clients to being found.

People now reach out to her for presentations, and she booked one.

M
Miriam Educator and Author

The Profitable Coach Framework, taught live over 16 weeks

Every step builds on the last. You learn it live with Debbie on Monday, then bring your questions to coaching on Tuesday, so you always know what to do next.

Get Clear

Decide who you serve, what you sell, and how you say it.

Week 1, NicheChoose your niche and validate it with the 4 Question Test and real interviews.
Week 2, OfferBuild your get-started offer and your signature offer, and price them for profit.
Week 5, MessageSay what you do the same way every time: the pain point, the dream result, and why you're their best choice.
Week 6, BrandYour coach title, your online presence, and a bio you can use today.
Get Clients

Turn conversations into paying clients.

Week 3, Inviting and SellingHow to invite people to a conversation and make it comfortable for both of you.
Week 4, NetworkingGrow your network, talk about yourself and your coaching, ask for referrals, and announce your business.
Week 11, Signature TalkA talk for speaking and summits, with a freebie, an opt-in, and the follow-up afterward.
Week 12, WorkshopsThe emails, forms, Eventbrite setup, tech, and how to present.
Get Seen

Free marketing that fits your personality.

Week 7, Content PillarsPick the core topics you'll talk about that line up with your offer and message.
Week 8, Website GraphicsGraphics, a single landing page, and your web pages.
Week 10, EmailOpt-ins, list growth, and email marketing.
Week 13, YouTubeScripting, filming, editing, covers and titles, SEO, and repurposing to social.
Run Your Business

The tech, the thinking, and the plan.

Week 9, TechYour total tech stack: Zoom, Calendly, Canva, Descript, ChatGPT, Flodesk, Stripe, and Google Workspace.
Week 14, Business Growth MindsetMindset practices, Take 10, The Model, goals and gratitude, and AI tracking.
Week 15, Managing Your BusinessWhat to track, what the numbers mean, when to adjust, and how to manage growth.
Week 16, Business PlanningMap out what comes next for your business.

Double the coaching, every single week.

This isn't a course you watch alone. You learn something new on Monday and get your real questions answered on Tuesday. VIP members get a third session on Thursday to build it with us.

Day (Central Time) What happens Fast Track VIP
Monday, 11 AMโ€“12 PM Live teaching: this week's step of the framework โœ“ โœ“
Tuesday, 12 PM or 6 PM Coaching call: bring your questions, your conversations, your stuck points โœ“ โœ“
Thursday, 11 AMโ€“1 PM Mini marketing training + co-working with tech support and content reviews โ€” โœ“
Every day Private community: share wins, ask questions, get support โœ“ โœ“
Can't make it live? Replays are posted so you can catch up.

Your clients start here.

Black Friday enrollment for the Business Building Boutique is open. Both tiers get the full framework, live teaching, weekly coaching, and the private community. VIP adds more hands-on help every week.

Black Friday pricing ends in
00D 00H 00M 00S

FAST TRACK

Best price
$2,497 $1,797
or 4 payments of $467
Fast Track includes:
โœ“16 weeks of live teaching on the Profitable Coach Framework (Mondays)
โœ“Weekly coaching calls (Tuesdays, 12 PM or 6 PM CT)
โœ“2 bonus months when you join in November (about 6 months of support)
โœ“Private community
โœ“Templates
โœ“Custom GPTs
Black Friday bonuses
Out of Hiding, the 21-day visibility challenge for women 50+ (normally $97) Limited: 3 private Business Planning sessions.
Join Fast Track

VIP

Most support
$7,500 $2,997
or 6 payments of $527
Everything in Fast Track, plus:
โœ“6 full months of coaching
โœ“Weekly Thursday session: mini marketing training + co-working with tech support and content reviews (11 AMโ€“1 PM CT)
โœ“Marketing copy reviews
โœ“Loom feedback
Black Friday bonuses
Out of Hiding, the 21-day visibility challenge for women 50+ (normally $97) Limited to 5 people: a VIP Day to set your entire business foundation in one day.
Join VIP
5 VIP spots available. Payment plans available on both tiers.

Fast Track or VIP?

Both tiers work through the same framework, live, with Debbie. VIP is for you if you want more hands-on help building it.

FAST TRACK VIP
16 weeks of live teaching (Mondays)โœ“โœ“
Weekly coaching call (Tuesdays)โœ“โœ“
Private communityโœ“โœ“
Length of support16 weeks + 2 bonus months6 months
Weekly marketing training + co-working (Thursdays)โ€”โœ“
Tech support during co-workingโ€”โœ“
Content reviewsโ€”โœ“
Limited bonus3 private business planning sessionsVIP Day
Black Friday price$1,797 or 4 ร— $467$2,997 or 6 ร— $527
In their words
"I just signed my first client for a 10-session package. Turned the casual conversation today into my first client. Thank you BBB and community for helping me get to this moment."
Margaret
"I started telling the people already around me what I do, even though many of them are older than me and it felt uncomfortable. Surprisingly, some of them are now sending me participants for my upcoming workshop."
Connie
"There is no substitute for a coach who is consistently present, responsive, and generous with her expertise."
Lisa K.
"Debbie's program is simple, clear, and laser-focused on helping you take real action in your coaching business."
Sherri C.
"We followed a very clearly laid out process to completionโ€ฆ with encouragement, assistance, and advice at every turn."
Lori D.

"But Debbie, will this work for my kind of coaching?"

Yes. Coach, consultant, mentor: it doesn't matter what your title is. The framework works whatever you coach and wherever you're starting. Here's who it's built for:

โœ“You want your first paying client
โœ“You want your next client, and the one after that
โœ“You want to launch a group program or workshop
โœ“You want to get booked to speak at summits and events
โœ“You're a life coach, health coach, career coach, relationship coach, or something only you could have dreamed up
Why learn from Debbie
01

I've been coaching and building businesses for 26 years.

Coaching isn't a hobby for me. It's my career. I've been profitable from day one and still am.

02

I figured it out the hard way so you don't have to.

I struggled with tech early on. I made big investments in coaching that didn't pay off. I was THAT woman with a hundred questions, so I never make you feel like you should already know.

03

I've been writing marketing copy since 2000.

I've run two magazines and written hundreds of websites and marketing messages for coaches. I'll help you say what you do clearly enough that the right people say yes.

04

I still use this framework in my own business.

I've helped hundreds of coaches build their businesses with the Profitable Coach Framework. It's tested, proven, and simple to put to work.

This program is for action takers.

This is for you ifโ€ฆ

โœ“You're a coach, or ready to become one, and you want a real business
โœ“You're tired of figuring it out alone and want someone to tell you exactly what to do next
โœ“You're not tech-savvy and need guidance that makes sense for where you are
โœ“You don't love social media and want a marketing plan that fits your personality
โœ“You've been spinning on your niche, offer, or pricing and need to get unstuck
โœ“You want clients, not just a plan, and you're willing to do the work to get them

This is not for you ifโ€ฆ

โœ•You want a course to watch on your own and figure out by yourself
โœ•You're not ready to show up consistently and do the work
โœ•You expect overnight results without real effort
โœ•You only want to sell courses, books, or products. Debbie supports coaches selling coaching.
Debbie Shadid

I know how scary it can feel to invest.

I've been in your shoes, wondering if the money, time, and energy will actually pay off. There's a voice that says:

"What if this doesn't work for me?"

"What if I don't follow through?"

"Should I wait a little longer?"

That fear is real. But so is the cost of waiting. The longer you try to figure it out alone, the longer you delay the clients, the income, and the business you're trying to build.

That's why every week has a live session and a coaching call. You won't be left to follow through on your own. We'll be right there with you.

If it feels scary, that's okay. If it also feels like the next right step, you're ready.

FAQ

Questions, answered.

Not at all. Week one is all about your niche. You'll choose it and test it with real people before you build anything else.

Yes. Week nine walks you through every piece of tech you need, and nothing you don't. VIP members also get tech support every Thursday.

No. You'll build a marketing plan around your personality. That could be networking, speaking, workshops, email, or YouTube. Social media is optional.

Most programs give you videos and leave you alone. Here you get live teaching every Monday and a coaching call every Tuesday where Debbie looks at your actual business and tells you what to do next.

Both work through the same framework, live. VIP adds a weekly Thursday session with marketing training, co-working, tech support, and content reviews, plus 6 full months of support.

The live teaching runs 16 weeks. Fast Track members who join in November get 2 bonus months, for about 6 months of support. VIP is 6 months.

All sessions are recorded and added to the client portal, so you can catch up whenever you need to.

All times are Central Time. Live teaching is Mondays, 11 AMโ€“12 PM. Coaching is Tuesdays at 12 PM or 6 PM. VIP sessions are Thursdays, 11 AMโ€“1 PM.

Yes. Fast Track is 4 payments of $467. VIP is 6 payments of $527.

The program fee is non-refundable. Because you receive immediate access to proprietary resources, frameworks, and done-for-you assets upon enrollment, all program fees are non-refundable regardless of program completion status.

This is not a month-to-month membership. If you selected the monthly payment option, you will be billed each month according to the date you joined until the obligation is completed.

There are only a few months left before 2027

Six months from now, you could be the coach who finally has clients.

You can keep figuring it out alone. Or you can have someone in your corner every single week, telling you exactly what to do next. We teach. We tell. We show. That's how we do it, and it works.

Join the Black Friday Enrollment

Have a question before you decide? Book a business growth conversation with Debbie.

Debbie Shadid Business Building Boutique ยท debbieshadid.com