I’ve heard it over and over. Time and time again. It’s the common goal of all wedding pros alike. I hear it on every call I have with wedding pros and the statement is exactly the same.
“I want to book high-end brides with bigger budgets.” Don’t we all!
So, what can you do to attract those high-end brides?
#1 Check Your Branding
Your branding is the first thing that people experience about you. There’s a lot that goes into what people perceive about your brand and first impressions matter.
When someone experiences your brand for the first time they decide how much money you might be worth. I know that sounds crazy, huh?
People also read into what they see about you and what you write about your brand. They read about your brand in your ad messaging, vendor listings, and on your website. This is all in addition to the pretty logos and colors they see.
These are all important pieces that add up to what the perception of your brand is.
I want you to take a look at your own business and evaluate your brand. Here are the questions you want to ask yourself:
1) Does your business name clearly state what you do?
We find ourselves in a position where we name our company after ourselves, but we don’t go on and say what it is.
The Grand Canadian Theater is a client of mine. Here’s how they say their business name: The Grand Canadian Theater Weddings and Events. You’ve got to have something else following the name of your business.
2) What does your logo look like? Does it represent that message you want to send about your brand?
3) What does your brand messaging say about your business? Are you trying to reach everyone or does your brand messaging speak that high-end language?
Oftentimes, I see people say they want a high-end bride and yet they’re brand messaging and website say that they’re willing to take anyone.
You have to choose what you really want to go for. If you’re going to go for a high-end bride, then change the way that you speak. Speak in terms that they can relate to.
4) Does your color palette look average or does it look strong and high-end?
Look at the brands that are high-end brands. Look at their colors and see what they use.
#2 Check Your Market Values
Do you actually know if you’re in line with what the market actually gets for your services? How do your prices compare to others in the market? Do they compare to what you actually provide? Does the higher priced offering you have trump the offering of the others enough to justify a bride’s willingness to pay?
#3 Get More Experience
Let’s talk about your time in business because that has a lot to do with what people are willing to pay as well. Let’s be real here. If you’re a newbie it’s not realistic for you to believe that you can charge premium prices. You’ve got to have the experience to back up your rates. You’ve got to be able to show brides the high-end weddings you’ve done and let them see what a high-end wedding looks like if they work with you.
One thing you should understand is that we all have to pay the price of working with clients that are not our ideal clients. Especially when you’re new to the business. As you build up your portfolio, repertoire of brides, reviews, and testimonials, you’ll slowly increase your chances of working with high-end brides. Be patient with yourself.
Be realistic with the goals that you’ve set. Get yourself educated. This is key.
If you’re a photographer, then take a photography class so you can move your business to the next level. Work for lower rates knowing that you’re gaining priceless experience and have faith that your time will come.
It might not be this year or next year, but it will come. Building a successful wedding business is a marathon, not a sprint.
I want you to have bigger budget brides. I want you to work less and have fewer weddings. I want you to make more money. That’s exactly why I started my program!
Attend my free class so you can learn how to book more brides.