Ladies, this is for you if...

You’re an experienced wedding business owner who is already booking brides but wants to be more selective with who she books. 

You’re ready to work with more of your dream brides.

You’re tired of the hustle and know there has to be a way to have more ease in your business. 

My clients come to me with problems like this:

I’ve built a good business. I generated $98,500 last year in wedding cake sales but I want more. I want to be able to settle down and have children.  I don’t feel like I can without my business losing ground. I’ve worked so hard to get it to this level. I need help. I need someone to show me how to make this happen.  Show me a way to step away from the business so I can breathe and enjoy the life I have worked so hard to have.

- or -

I’m tired. I’ve been in business for 5 years and have not contributed one penny to my family’s household expenses.  I’ve consistently generated over $50,000 in my wedding design business and there is nothing left for me at the end of the year. I feel the need to buy inventory. I pay my people and have one small personal splurge and it’s all gone.  I need help to double my business and lower my expenses. I want to spend more time with my kids. They’re all about grown, I’ve missed out on so much. Please show me how to make this happen.

- or -

I’ve finally broken the $100,000 mark in my wedding planning business and we’re still not where I need us to be.  My daughter works with me and she needs more and so do I. I’m stuck. I don’t know where to market, I don’t know how to diversify what I have to offer.  I’m great at weddings but I need to become more profitable. Here’s the bottom line, I need to make more and I don’t know where to start. I have no idea what needs to change.

Please help!

Yes! You’re ready to book more of your dream brides, have joy in your business (instead of working nearly 7 days a week), and you’re more than ready to become the leader in your local market.

This is what I specialize in!

I’ll show you how to create ease in your business so you work less, increase sales and become known as the go-to wedding woman in your market. You’ll learn how to create a signature client experience so you get incredible reviews so you can drop the worry and finally enjoy your business and your clients!

I understand the wedding business, I know what vendors desire and I know what brides expect.

You’re on this page because you might be burned out from working nearly 7 days a week, you’re s concerned about whether you’ll break even this month so you can pay your bills, and the fear of a bad review on social media from an overly-demanding bride is REAL.

I was right where you are right now: desiring to work less and needing to hire help, so you can begin to feel sane again, but looking at your over-stretched budget and knowing that you don’t even have an inch of space to hire the help you need.

You want to feel confident about your business – you know you’re brilliant at what you do, but new competitors and the difficulty of social media can make it feel like it’s impossible for your dream brides to find you.

I understand the wedding business, I know what vendors desire and I know what brides expect.

You’re on this page because you might be burned out from working nearly 7 days a week, you’re s concerned about whether you’ll break even this month so you can pay your bills, and the fear of a bad review on social media from an overly-demanding bride is REAL.

I was right where you are right now: desiring to work less and needing to hire help, so you can begin to feel sane again, but looking at your over-stretched budget and knowing that you don’t even have an inch of space to hire the help you need.

You want to feel confident about your business – you know you’re brilliant at what you do, but new competitors and the difficulty of social media can make it feel like it’s impossible for your dream brides to find you.

Fear of failure keeps you working all the time, and when you’re not working, you’re thinking about the work you “should be” doing.

Your dreams for your business are big! But the reality is that right now they feel impossibly far away.

You’re not ready to give up on them though – and that’s why you’re here. You’re ready to figure out how to reach the brides you dream of working with –  you want the secret to wedding business success that you don’t know? It shouldn’t have to be this hard.

You’re amazing at what you do, let me show you how to be confident and certain with your marketing, sales, and with growing the bottom line.

You started your own business to have freedom from the 9-5 and you’re working more than ever! 

 You’re ready to have it all. 

A successful business.

A flexible schedule.

Dream clients to share your creativity with.

You’re ready for consistent cash flow so you can get a regular paycheck.

You want to take a vacation just like everyone else.  You’re ready to not be so obsessed about checking your email.  Brides can wait. I’ll help you put everything in place so you can relax and finally have the certainty you need to trust that if you work smart, not hard, your business will finally thrive. 

  • Increased sales. To easily book more of your ideal clients and have a calendar full of bookings.
  • Less overwhelm. To be able to hire help and work less so you have reliable people assisting you and stop working nearly 7 days a week.
  • Systems for success! You know systems work, but you have no idea where to start.
  • Good reviews. The fear that one bride could get on social media and ruin your reputation and business is real (we all know that thanks to Pinterest brides have huge expectations).
  • Ideas on how to generate more business. A new competitor is always popping up! You want additional items or offerings to sell so you stand out and are able to serve your brides well.
  • Social media confidence and skill so you know what to say to grow your followers and engagement without feeling so overwhelmed and uncertain about it.
  • To be seen as the leader in the market. You know you could be the most sought after, but how do you actually become that?

There are several problems holding you back, and it can feel like the list of problems keeps growing

The market is flooded with competitors. You feel like no matter how wonderful you are, someone always getting a piece of the business that should have been yours.

There is no time to rest, you feel pressed to follow up with a bride ASAP. There is no way to tell if she’s a price shopper or a serious candidate, so you answer the phone no matter what time of day it happens to be.

You feel that pressure, almost like someone breathing down your neck: if you don’t act fast someone else will book her.

Once you book her, you have to keep her happy or you risk getting a bad review.

Honestly, it’s exciting and exhausting all at the same time.

That’s what happens when you have big dreams for your wedding business.

But it can be easier. There is a better way, another way, a different way. Let’s make it happen.

I’ve got simple solutions. I’m all about making it easy for you. Business does not have to be hard.

I’ve spent over 20 years preparing to help you excel in your business.  20 years of learning what works and finding out what does not work. Saving you time and money, freeing you up to do more of what you want to do.  

I’ve got you covered.  My clients feel like the weight of the world is lifted from them after our first meeting.  Get support. Your business will be forever changed.

 

Yes, it’s an investment. But you’ll make it back sometimes in the first week and it will pay for itself over and over year after year.

 

One of my clients 63X her investment with me in one year.  (Stop and read that one again.) This is not out of the realm of possibility for you either.  What if you booked 10-20 more events the first year, would it be worth it?

One of my coaches said getting this kind of help in your business is like a magic ATM.  You put the investment in and it multiplies itself over and over.

 

That’s exactly what happens when we work together.

“I greatly value is the personal service she provides to her customers.  Debbie is a wealth of knowledge in the wedding industry and she wants to see her customers succeed.

 Large companies and big business have boards and committees of people that specialize in different areas of their industries to rely on and to help grow their companies.  Small businesses do not. We are mostly comprised of owners and sometimes a small staff of people. 

Having other professionals in our industry such as Debbie, help fill this place for us. Sharing her expertise, coordinating events between companies to create success for everyone and going that extra mile are just a few of the things she is good at! 

Small Business owners in the wedding industry need professionals to partner with. Doing business with Debbie Shadid has done more for me then bring brides through our doors.  She has shared her knowledge and created avenues for us to find other professionals to work with so that we can take care of our customers and grow our businesses. 

Thank you Debbie Shadid!”

Rebecca Belflower

Owner
Belflower Wedding Chapel

“I’ve known Debbie with Wedding Ideas now for 5 years. Being a brand new photographer to town I sought out local advertising options and formed a connection right away with Debbie on so many levels! Her fresh style and take on the wedding industry fit so perfectly with mine and seeing my work beautifully crafted and designed in the pages of her magazine was worth everything right there.

The real secret though is Debbie herself (although this is no secret if you have ever met her!). She is attentive and will go to bat for you in any way possible. Plus, she is just super fun to chat it up with!

She has helped me make connections in an industry in which relationships are the key to success.”

Amanda Zabrocki

Photographer

“I’ve known Debbie with Wedding Ideas now for 5 years. Being a brand new photographer to town I sought out local advertising options and formed a connection right away with Debbie on so many levels! Her fresh style and take on the wedding industry fit so perfectly with mine and seeing my work beautifully crafted and designed in the pages of her magazine was worth everything right there.

The real secret though is Debbie herself (although this is no secret if you have ever met her!). She is attentive and will go to bat for you in any way possible. Plus, she is just super fun to chat it up with!

She has helped me make connections in an industry in which relationships are the key to success.”

Amanda Zabrocki

Photographer

“The Wedding Business [Institute] was a game changer for myself and my business.

As a bridal shop, my clients experience is different from that of a normal retail experience. The competitive nature of the wedding business and niche market has made it hard to relate to other retail owners and harder to reach out to other bridal businesses around me.

Debbie’s coaching broke down those walls and without hesitation I was able to share some of my biggest challenges alongside other people that had similar struggles. WBI allowed me the opportunity to stop working in my business and work ON my business. I started asking the hard questions and was reminded why I started this in the first place. I saw a whole different perspective of what I wanted my life and my business to look like.

The support I’ve received both from Debbie and the other vendors in the group has been overwhelmingly positive and exactly what I needed to find within our industry. In the short time I’ve been working with WBI I’ve welcomed a new baby, added a new profit system and am preparing to re-open my shop in a new location next month. I couldn’t have walked into any of the hurdles this year without the planning and support of WBI.

The knowledge that has come from our coursework, coaching and gatherings is priceless. I am forever grateful that I said YES to WBI!” 

Ally Vitali

Owner
Moliere Bridal

I’ve been where you are for the last 20+ years.  Running my own business as a solopreneur. I understand the fears that you have faced, I know the ebb and flow of the business and the long hours you have and are putting in. 

I made changes, I learned from the best, I invested in the help I needed and I began to learn how to say no, I decided to let some things go that were basically busy work. I hired help, I had to set my “control freak” aside and let others take some of the tasks.  The truth was, there were other people that could do some of the things I was doing better than I could.

By letting go, my business actually grew.

 

By letting go, my business began to flourish and I began to live the life I had been hoping for.

 

 I made more money by getting help. My life would have been so much easier if I would have made the changes earlier! It’s hard to imagine how much bigger my business could be today if I would have asked for help soon.  

Can you see why I’m so passionate about helping others?

I want to make this easier for you. I want to share with you what I know now. It took years for me to discover a simpler way to run my business. Let me teach you.  

I only wish I knew then what I know now. 

I can only imagine that you are looking for an easier way too. 

Today I worked with a client you said, “I want to learn from your experience, you’ve been around 20+ years, you’ve seen it all, you know what works. I’ve only been in business for 3 years and I want you to teach me how to make it easier.  Show me the way.” And that’s exactly what I am doing for her, teaching, leading, and cheering her on to success.

And that’s exactly what I want to do for you. Why?

Because I’ve been there, I know what to teach you. I know what has worked in my business. I redesigned my business so I could have what I wanted. I’ve created something really magical and now get to pour my heart into something that really matters to me. 

Helping talented women reach their potential is what I am meant to do.

I know now that all my business experiences have brought me to this here. Because I have a thirst to always be learning I dug deep and learned everything I could about running a business. I hired coaches and took countless online classes.  20+ years later I know why my businesses worked so well. I was always coaching, teaching and mentoring my clients. I wanted them to have success. I wanted them to have great relationships outside of work.

Why not have it all?

It’s possible, I know it because I do have it all. A happy marriage, time to care for my family, I have time for church and all the other things that mean so much to me.  I’ve hired the rest out. That’s what a successful business can do for you. Let me show you how.

Core Benefits

I’ll help you create ease in your life, not just in your business.  

A small business owner’s life and business are woven together.  What if you could create real work hours and feel like you were on top of it all?  I’ll help you make it fun!  

I want you to be able to dream and achieve all that you imagined when you first dreamed  about this business you’re working to keep afloat.

Freedom in your schedule is priceless, time doing meaningful work, and the money to support the life you really want.  You’re not looking to make millions but you know your work is worth so much more. 

 I know it is too.  Let’s make it happen.

Let’s get down to the nitty-gritty of your business and get you positioned for success.

As a small biz owner, you get caught up in spending all of your time working IN your business. Taking care of immediate needs, putting out fires. This time you can choose to be intentional with your time and work ON your business so you can actually accomplish the things that will give you the freedom to have the life you really desire.

When we start into business we don’t think about how the business side of things is going to work. After all, there is no “class” you can take before you open a business telling you how to do it. I’ve worked IN the business for over 20  years. I’ve created that “class” that everyone needs to succeed. I offer a complete program that will equip you with everything you need to know so you can run a profitable wedding business.

Let’s explore what is possible for you. 

Together we’ll decide if you’re ready for a 1:1 VIP Experience or if my Mastering Your Wedding Business group coaching program is right for you.

“The class was definitely great for us in our first year of business. We learned so much about find our focus, goal setting, marketing, conflict resolution and simplifying all that we do, just to name a few.

We are forever grateful for the opportunity and implement these skills in our daily routines. Debbie, you are savvy, professional, comforting, kind hearted and such a problem solver and you have the best ideas!!!!  

We look forward to the many ways we can learn and GROW with you.”

Ginnifer + Jessica

Owners & Operators
Daffodil Hill

“I have always admired Debbie Shadid for her knowledge in business. What has Debbie done for me for my wedding business? She has inspired me to be different, bold, take challenges and not be afraid of my choices and goals for my business. 

What I didn’t realize was how endless her business knowledge is.  Wedding Business Ideas gives you the educational tools, guidelines and community of talented vendors working together. Debbie’s one to one time is invaluable to my success as she helps set specific strategies to achieve my goals and vision for my company.

Hands down, WBI is your choice for business growth.“

Gisela Wolfinbarger

Owner
The Grand Canadian Theater

“I have always admired Debbie Shadid for her knowledge in business. What has Debbie done for me for my wedding business? She has inspired me to be different, bold, take challenges and not be afraid of my choices and goals for my business. 

What I didn’t realize was how endless her business knowledge is.  Wedding Business Ideas gives you the educational tools, guidelines and community of talented vendors working together. Debbie’s one to one time is invaluable to my success as she helps set specific strategies to achieve my goals and vision for my company.

Hands down, WBI is your choice for business growth.“

Gisela Wolfinbarger

Owner
The Grand Canadian Theater

“Debbie has great ideas to merge your personal brand with your business brand. There is a great learning curve in starting a business in the wedding industry and WBI offers such great insight for professional growth.”

Ashley Layden

Photographer

You know you need to do something to see your business succeed. This is your time to say YES and watch your business grow like you never imagined it could.

What happens after you apply?

Schedule your free no-obligation Business Assessment Session. I can’t wait to dive deep into your business and offer solutions to help you grow.

On our virtual call, we will take a look into what is going on in your business, we’ll uncover the real cause of the fear and worry you are secretly harboring. You can be straight with me, I’ve been there myself and I’ve helped countless ladies over the years. I’m sure it’s overflowed into your personal life, I understand that too. I’ll show you how I can be of service to you.

Ultimately, we both need to know that I have the solution for you.

If we agree that you’re a great fit for my services, then we will discuss the details and get you going today.

I’ve got all the details worked out, pay with a card or pay with PayPal, whatever works best for you. I’ll send over my agreement for your e-signature and you’re good to go!

I’m ready to help you open this exciting chapter of your life!

You’ll receive our Welcome Packet outlining all the program details.. I’ll send you an invite to our FB Group and you’ll be all set. 🍾💕

Be sure to add me to your email address book or make sure I don’t end up in your Promo folder for Gmail or end up in your SPAM or worse yet your TRASH.

What makes this program different?

The Wedding Business Institute can change your wedding business and your whole life.


It’s a bold statement to make, but I have done this for years so I can confidently stand by that statement. Your business and personal life are fully intertwined. Let’s work to make both of them incredibly successful.

I’ve done this myself; I’ve created a dream business and have been successful in this competitive field. I know what it takes, I’m not a planner or a photographer teaching you how to do those types of things, I’m someone who has run a successful business.

As one client recently pointed out to me, she chose to work with me 1:1 because I had the years of experience that the other coaches/consultants/experts in the field did not have. She explained that the market was full of people offering classes and mentorship but they only had a few years of wedding business experience and they only worked in their given category. (like Photography or Florist)

I’ve got something that no one else has, that’s experience with businesses from every category of wedding services. I’ve worked closely with hundreds of clients who provide every kind of wedding service you could think of, invitations, entertainment, wedding cakes, catering, bridal gowns, venue owners, planners, and so many more.

I’ve earned the respect of my peers by being honest and transparent with the pains of being a business owner. I’ve been in business longer than just about anyone I know in the wedding business, and have been able to do this because I’ve stayed current with business trends, I’ve educated myself on new technology, new systems, and I’ve studied what’s worked for other successful people.

I’ve got my own coaches helping me day in and day out with my business. I know it’s essential to my success. Find someone who can mentor me to success. I can do the same for you.

What makes my consulting different is that you will have all my skills, experience and expertise in your corner so that you have everything you need to create the business and the life you desire.

I take your investment very seriously. Your success matters to me. I’m on a mission. All of my business experience has brought me right here.

Ready to help you.

You’ll gain the confidence and certainty you have not had in your business in the past. You will know that running a successful wedding business is not only possible, but it is also exactly what you’re going to do from here on out.

You’ll feel supported and finally be armed with the tools that make running your business easier. You’ll feel so good about your business you won’t have to push to close the sale, or run after every bride you hear of – you’ll know that what you are offering is a one of a kind experience that only you can deliver. And your brides and future brides will know it too.

It’s time to take the leap you’ve been putting off. You deserve to have a sustainable business that will let you lead your best life possible – it’s time to say YES.

This is for you if you are ready to:

You’re ready to:

You’re the cream of the crop or you wouldn’t be here looking for more.

You’re devoted and hard-working, you’re smart enough to know getting help is necessary.

You’re ready to get to the next level.

Frequently Asked Questions

No worries, everything is recorded and you’ll have access to the information for an additional 90 days after the completion of the program.

Lots! You might need this more than the newbies.  You need to get up to speed so the newbies don’t steal any more business from you.

Email me at [email protected] or visit our private Facebook community to get support for other class members. You can also join us in our group coaching calls, present your questions there and if we don’t know the answer to your questions we’ll follow back individually. These group calls are scheduled each week on Tuesday morning at 10:00AM CST.

If you’re struggling then I don’t see how you can’t invest your time in finding a better way, in finding a solution. Wedding Business Ideas will break you out of the pattern of worry and fear. You’ll finally feel supported.

Yay for you!!! I’m so happy to hear that you have peace of mind in your business. This is something that few business boss ladies have. Use this to your advantage, you’ll be one step ahead of many. You’ll be able to implement new ideas on organization, learn new ways to build your sales, increase your profits and so much more. Lucky you! You’re just the kind of Lady I love to work with. We get things done.

I can say for certain, you are.  If you can send an email, you can click a few buttons and you’ll have full access to anything Wedding Business Ideas offers, it’s that easy.

Ladies who own and operate a wedding business. If that’s you then great, you’re in the right spot. I only work with ladies that are 100% committed to wanting more and are willing to grow.

I can bet that you aren’t making money because you don’t have the training you need to run a successful wedding business. Most of us entered the wedding market with an idea of how we could run our dream wedding business, who doesn’t love the wedding business?  The problem is, you didn’t know how to run the business and who knew you would have to be a salesperson too.

I’ve got experience that no one in the market has. I’ve worked for 20+ years with all kinds of wedding professional in all stages of their business.  No one in the market offers that level of expertise.

Read the testimonials of the clients I’ve worked with, contact them. They can tell you anything you want to know.

Easy, I use Paypal and I process credit card payments through Stripe.

I do not offer refunds and/or cancellations. All deposits are non-refundable. All contracts and purchases are binding.

Still have more questions?

Email me at [email protected]. I will return your email within 1-3 business days.

Click the button below to apply for your seat in the Wedding Business Institute Masterclass today!

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