EP 268 — The Secret to Grow Your Coaching Business and Get More Clients: Carisa's Story
The secret to growing your coaching business isn't in going viral or getting lucky. In this video, you'll discover the real secret to grow your coaching business—even if you don't have a huge following. Carisa shares how she built confidence, clarified her message, and used simple, aligned marketing to consistently attract clients. If you’re a coach ready to grow your coaching business with purpose, this video is for you.
In this video, you'll learn:
How to use a book to get coaching clients
What really builds confidence as a coach
The mindset shift from "coach" to "CEO"
The 7-day content strategy for consistent visibility
The inner work that creates real growth in your coaching business
... and so much more!
Connect with Carisa Peters!
Website: https://lifecoachingwithcarisa.com/
Instagram: https://www.instagram.com/lifecoachingwithcarisa/
Facebook: https://www.facebook.com/LifeCoachingwithCarisa
LinkedIn: https://www.linkedin.com/in/carisapeters/
YouTube: https://www.youtube.com/channel/UCTpo92rlrvvm6hAgl73BrgQ
Get a copy of her book entitled "Why Am I Like This?" on Amazon: https://lifecoachingwithcarisa.com/my-book/
👉 Build Your Boutique Coaching Business with Debbie: https://debbieshadid.com
👉 Book a Complimentary Business Assessment Call: https://debbieshadid.com/schedule
If you enjoyed this episode, please leave me a review and forward this to a coach who is building and growing their coaching business. CLICK HERE TO LEAVE A REVIEW
Don’t forget to connect with me on social media: Instagram | Facebook
Transcript
Hello, so glad to have you guys here today. Today we're gonna talk about what happens when a life coach gets clear on her message. She builds a business that feels even more aligned, and then she decides to write a book to go even bigger. Carisa's story is a powerful example of what's possible for you when you trust the process, use the skills you've learned and then take a bold next step.
Carisa welcome back. I'm so glad to have you here. Maybe you guys remember that she was a guest that we've had before and I'm thrilled to have her again. Bring us up to date on what's been happening in your life and your business since we last talked. Thank you for having me back. I'm so happy to be here.
I have so much actually that I wanna tell you, and we'll be getting into that I'm sure about how working in your program set me up for these next steps in my business, in my life. I definitely wanna dive into that and dig into those because you really are on my mind all the time. I think about what I learned in the program and how I applied it.
It's been really great to look back. Since then, I think I graduated from the program, it would've been like June of 2024 when I completed the VIP program and it was, it was such a beautiful process that I went through of solidifying everything in my business. I had been working on my business a little bit before I met you, but your program really helped me fill in a lot of those missing pieces and feel like I was the CEO of my business and getting very organized about what my mission and my plan was all that foundation, I think set me up for good habits. Good ability to take daily action, and so then it was just a matter of really getting in tuned to myself about "What am I going to do?
What is my next steps? Where will be my focus?" And so it was beautiful to have some of that structure in place and then just to be able to figure out where I wanted to go with things next. And it wasn't long after that I ended your program that this idea of writing this book had come up.
Now I had always thought about being an author in my life, but I had this looming story that because I didn't go to college, I couldn't write a book and I wasn't educated enough to write a book. And so I started to see this parallel between these roadblocks that were coming up in me thinking about writing a book and looking at how I was operating my business.
There was tremendous self doubt. I had your structure in place. You and Thais really pushed me. I put the procedures and the steps in place and I was taking action, but I still kept noticing even after all the work I had done on my mindset, some apprehension, some fear limiting myself and I knew that book was gonna stretch me in ways like it had never done before. And because I had this longstanding desire to do something like that, it all came together. It was usually when things feel aligned with me, I don't torture myself over the decision making. I do move somewhat swiftly and so things just happened quickly where someone came into my life just like it had happened with you. And it was like we had a few conversations and this felt right and I was like, I'm going to do this. I'm going to write this book. And so then I'm excited to share how that has all unfolded and how it intersects with my business.
But there really is like these two parts of it, it's like the personal growth within me, yeah, and how it has served me taking my business to that next level as well.
That's what I'm hearing about what you're saying right now that I think stands out and it stood out for myself personally in the last year too.
You can grow your business and have everything in place, but your mindset has to catch up with it. Or to get even like mine has been, to get to the next level, you have to have next level, not business strategies, but also next level mindset. Yes. So it's like we're our own best clients. For sure. I definitely noticed that.
I think the biggest thing for me was I, after I finished your program, I was like feeling really good about myself 'cause I was taking action. Yeah, and I don't know if you want me to go ahead and just dive into some of the Yeah, go ahead, specific things, I'm holding myself back of all the things I wanna share.
I was thinking about how you had really set me up with this foundational plan, because when I came to you I was like, I have the ability to take action, but I'm just really, and I had been in business a lot of years with my family's business, but I'm struggling with believing in myself and knowing exactly what action to take.
At the time when I came to you, I really didn't have my niche really defined. I had a general idea, but I just was afraid, I think of committing to one thing and going all in on that. At the time I was, I had opportunities unfold in front of me that were coaching a lot of different types of people on a lot of different types of things, and there was this fear of turning away from something that I had already grown and going all in on what felt passionate to me. And I feel like you really helped push me over that hump and embrace where I was going. And it doesn't mean that I'm excluding anyone. It's just who are the main people that I'm talking to? And so that was beautiful.
You really helped me create my signature programs. What am I gonna offer? What value does it bring to them? How do I talk about that program to them? Not the way I wanna necessarily talk about it, but the way they need to hear it talked about, yes, so that it connects to them all of those skills.
Getting comfortable with social media posting and marketing myself. Your program was what created this desire for me to post seven days a week. Now, I knew that was a lofty goal, but I was like, I want to be in front of people. I want to be top of mind. I don't have a huge following right now so like I have to really make sure that I'm present and I'm out there so that people find me. And I think what happens to us sometimes is we are doing like a lot of the posting if we're doing it ourself and we think that we're overdoing it, but the reality is few eyeballs are seeing our posts in different places at different times.
And I think we get this fear that we're oversaturating or being too much, but the reality is that's not what's really happening, so we need to make sure we're there. So through your program, I got this idea that I'm gonna post seven days a week. I was honest with myself. I was like, can I commit to this?
Because I remember us talking about in programs only commit to what you think you can do. What is that minimum baseline that you can commit to week after week and start there, and so I was honest with myself. I was like, I think I can do this. Your templates were very helpful for getting me started so I didn't have to reinvent the wheel in Canva and create everything.
You helped me define the structure of what my seven day posting would look like, and it just really became so much easier. And I have since May of 2024 when I was with you, have committed to seven days a week posting, and I have followed through on it. There has been very few times that I did not follow through on that and so that was a great structure that I got from you. And, I remember you talking about being a CEO of your business and so I really, because I was in business before, my family's company, all those years, like over 30 years. For some reason I didn't look at this as like a real official business.
Yeah. And I was like, one day after numerous times of hearing these messages through your group, I'm like, why am I not treating this like I'm the CEO of this business, life coaching with Carisa. This is my business. I am offering something to people. I am being reciprocated with payment.
This is an official business, right? I'm marketing myself. So I got very organized. I started creating my own structure of marketing calendars and spreadsheets of how I can keep track of what I'm doing. So it was like your program really set me up for all of that foundation, which was beautiful. I think I needed that.
I needed a structure and a guide to try to move me forward. But then, like I talked about, there are those internal blockages that I think I had to face to be able to continue to work through those self-imposed barriers that I put up for my growth.
So most of your social media now, let's go back to social media because that's always something that people are hung up on.
And yes, it's not easy in the beginning and it just only gets easier. Maybe, I don't know, Carisa, I don't wanna put words in your mouth, but maybe it's 'cause you care less about, you're like, look, I just need to do my post. This is how you build a business, is you put yourself out there, you talk about what you're doing or you don't have a business and you get over that,
I don't know, perfectionism with it. And you're just braver to do it. Is that kind of what's, and you do your face a lot, so it's like you've gotten over. Yeah, but I didn't, I guess I, I put it more in static images, right? Yeah. I wasn't afraid to put my face. I went and got a low cost photo shoot.
Right. Yeah. That made me feel good about myself. 'cause originally I was taking pictures with my iPhone and just my daughter was taking some and they were not really professionally done. So I spent a tiny bit of money and went and got a professional shoot and that just elevated the way I felt.
Yeah. Having some professional images so I was not afraid or apprehensive to put those on my post. But I did start out very basic. I remember having a Monday motivation and Tuesday tips and yeah, I just went basic. And then as I was doing that consistently, maybe
eight, nine months in, I started really saying, I think I wanna make these posts more vulnerable, start sharing more of my heart. I built more belief in myself and my niche and my story, and so I started being a little bit more creative, maybe doing more short little videos that I wasn't worried about, that I was all polished or perfect.
Yeah. Because I wanted people to be able to see the real me. I started recognizing that I was always trying to really put on that overly polished, perfect, appearance and every, and I was like, that's great sometimes, but I also wanna show the real me. So I started getting more comfortable with just being more raw and vulnerable and doing quick little video clips and trying to put out a message that I thought would resonate with individuals.
Yeah, I think in the beginning we're all overthinking it. Yeah, and I've talked to numerous people where they're just really torturing themselves over trying to create that perfect post or make sure everything is right. But the reality is, I think the stuff that gets the most engagement is the more raw and vulnerable and real things.
So if we could just all give ourselves a little bit of grace there to just be honest and vulnerable and just let it unfold the way that it naturally does, and trust that's good enough.
I always say we're not that important. Us trying to get the perfect thing, we think, and I remember what it's like to start that and you too.
You put it together a post, you put so much effort in it, you've checked the content, and it's all it feels like such a big task, like it's so significant. In reality, 33 people looked at that thing. And it's like they didn't remember it, Yeah. In 10 seconds later what it said.
In our head, it feels like a big deal. And the good news is in the beginning when you have very few people looking. If you're not doing it well, it's okay. Yeah. It takes a while to get the bigger audience and then like you said, then you cross over to a point where you're like, okay, and it's also not a big deal if I mess up. Yeah.
I say get started, right? Like if you look back through my, 'cause I haven't deleted anything. If you look at the beginning of my post, you'll see. See this just completely different feel. And as it changes, as I grew, it's developed into more of a solid brand and a recognition like of who I am.
But it didn't start out that way, but it was like, I need to make sure I'm visible. People need to know about me because if I'm passionate about what I do, they need to know I'm here and I have to tell that story. So I think, just let yourself get started because once you get started, then you will grow in that process.
You'll start to notice your posts and start thinking about different things, and maybe I wanna change this, but if we just never get started because we're thinking it has to look a certain way or be a certain way, I think it can really prolong our journey. And wear us salad a little bit. Yeah. Yeah. So you are doing social media, you're doing YouTube, you're doing some emails.
How did you decide, I know you said the book was like in your heart and in your mind, but how did you decide? Was that just an intuitive thing and it's like, that's it, or you had the right connection, you said, with the person who helped you, and you're like, that is the next best thing for my business?
I don't know my story. Maybe there's some uniqueness to it or maybe it will resonate with someone, but like I said, I was starting to want to do more in my business, but I just kept feeling this resistance. This fear, this apprehension, this self-doubt, like it's so weird to have one feeling in you, one moment where you feel like you have this fire and energy to share and then the come right at the next second.
Like, but I can't, I'm afraid I'm not gonna be able to do it. And it's like this, what is that cognitive dissonance between these two parts of you? Yeah. And that just really started to grow as I got tools from you and skill sets that I was picking. It's like, why are you holding back?
Why are you holding back? Why aren't you doing more vulnerable social posts? I can remember that I wasn't doing that and I wanted to, so there was this period where I was feeling pulled, but I'm afraid and I won't do it right. And maybe my message won't resonate. Just all the things. And I think that was at the heart of it 'cause I was like, there's this part of me wants to do all this and then I'm feeling like I can't. And that was what turned me inward of like, okay. I've done a lot of mindset work and growth on myself and a massive transformation, but I think there's something else here to uncover, and that was when this whole inherited programming came into my mind.
I don't think I was born this way. I wasn't born this afraid, this fearful to go and try things. I was more curious. I was excited. I was energetic. The experiences of my life are what kind of put this lens over the way I'm seeing the world. Oh, you can't do that. You're not good enough. Oh, you'll do that wrong.
It won't be right. Don't have trust that you can make this grow into something sustainable for you and your family. Well, Who are you to think that? And it was like, I just kept noticing that disagreement between what my heartfelt and how I was showing up. And I was like, I have to really figure out what this is.
So the crazy thing is the book I feel like was more of something that I, I'd always wanted to do, but it was actually, I think more of a personal journey for me to uncover. Why can't I go after the things that I want to? Why am I so afraid? Why am I afraid to charge my worth? Yeah, and I started my price way down here 'cause I'm so afraid and I'm afraid of being told no.
And I don't believe in my value, but then there was this part of me that did, and so I think that's how the book started. It was like, I need to write this book to continue to uncover all these blockages that are getting in my way. Not only in personal life, but my business life as well.
And so then it just became, once that intuitive desire was within me to write that book, I think I put some things out in the universe. I had said something on my LinkedIn about, I'm gonna write a book someday, and that was maybe a year before that then somebody drops into my messages just very subtly.
Have you ever thought about writing a book? And it was yes I have. And then, things just moved forward from there. But I was trying to seek why I was holding myself back in my own business. And essentially you created an entirely new coaching concept with your book, think what you just said.
The concept of your book is Yeah. Inherited programming. Yes. That's like a whole new concept. We could have a whole certification around this. I mean, seriously. Who doesn't have it? Every human has it. That might be perfectionism. Yeah, it might be self-doubt. It's that negative inner chatter that just consumes you and overwhelms you and keeps you from taking those steps forward.
And so then, the book started out first it was like, I wanna do this, I wanna write a book. Then it became, I need to do this for myself. Then very quickly it became, I need to do this for others. Yes. 'cause I'm uncovering and I'm letting go of things that have weight me down for years and other people need to know this.
And then it became a major like passion calling that I felt 100% with everything in my body that I'm supposed to do this, I'm supposed to write this book, I'm supposed to tell this story and help others so that they can remove these blockages and they can thrive. Like I said, whether that's in personal, professional, any part of your life.
Yeah, so I'm just very proud of the way it all came together. But it's funny how, it's not like I had a master plan. What's the process without going into tons of detail, how do you sit down and write that many words? And I'm just curious from a, for somebody else that might be listening and is, I think I wanna write a book too.
I think we all feel that way. There's a story in us, we say, and lots of our clients have said that, but what does it really look like to do that? The thought of it was overwhelming to me at first, and I think this is where I see the parallel between, I was very overwhelmed before I found you.
And I was like, Hey, I need a process. Do you have a process that I can follow to get my social media, get my niche, get my programs, get my website and my verbiage, everything Like do you, and you had a process, right? So I follow the steps. It wasn't like you threw it all at me and said, get all this done tomorrow.
It was start here, then here than here. And I got lucky, or it just was meant to be, but this individual that I connected with had a process and it was a very easy, seamless process to follow. Don't get overwhelmed with the whole book. We're gonna start with the introduction. Then we're gonna go to chapter one, and then we're gonna go to chapter two.
And it just felt like the same thing. I followed the modules, I followed the process, and it felt more like bite-sized chunks because I went into this thinking like, I have to have it all figured out. I need to have already so many pages written, I need to have an outline. And I didn't have any of that, right?
I think I started with chapter names. So she had a process just like you had a process, and that really broke it down into bite-sized chunks for me so that I didn't get as overwhelmed. As I would've, and that's where I see the value in partnering with someone. Yeah. I'm laughing right now because I sure the coaches listening can relate to this.
A lot of times when people come to me and they'll take their camera and show me what's in their room and they'll be piles of journals or post-it notes all over, or like they have notes everywhere because they've been working on their business and it all goes like, it's not getting them anywhere.
Like you saying I needed to start the book before I hired the book coach. Yeah. No. You need to get somebody who can tell you what to do. Yes. The pre-work wasn't necessary. It's funny what we think we need to have ready before Exactly. Before we ever talk to anyone. Yes. So that's where the expertise of someone else and being willing to say, "I don't have the knowledge and the skill sets already, okay, what are my options? Do I wanna go try to DIY it on the internet, or is that not a good fit for me and I wanna have a someone to help hold my hand? What kind of support do I work best with?"
And I think knowing that about myself, especially after going through your program, I was like, this works for me when I have someone setting things out in chunks and it doesn't get overwhelming for me.
I will usually thrive. And that's what happened. So I think if, I bet sometimes people go and invest in a program that they think is gonna win for them it's gonna be the winner and then they're disappointed. I think sometimes that can be, because maybe we pick something that's we think's gonna work for us, but we don't get the really support that we really truly do want or need.
Maybe it's because of cost reasons or time reasons we pick something different. I think knowing yourself and how you work best and what kind of support you need. And being honest about that was valuable for me because I had been through your program and I knew that step by step roadmap worked, and I was like, why couldn't it work here?
Yeah, I'm thinking of Thais, our mindset coach when she came to work with me, she was like she didn't have the money for the program, which a lot of people don't, and they're trying to get creative and find it. I'm not telling a story yet she hasn't told, she sold camera equipment to pay to be in my program.
But she was like, oh, I have to have the most support period because I can't do it without it. I need my hand held. So it's true. You need to know. Yes. How you thrive or the small investments aren't worth it. They don't pay off. And you know what I did when I was facing that investment with my book, which was hard, which a hard decision.
And, anytime we invest in ourselves, so I think it can be our hard decision, right? Especially when we're building our business and getting our bearings and our confidence. But I wrote myself out a big "I owe you". And I wrote down that number and I said, I will recoup the cost of this within X amount of time through the growth and the evolution of my business.
Whether I end up meeting that or not, it's still to be seen. But that was like a moment, a pivotal moment when I said I do believe in me, and I think that's what we have to try to cultivate. We have to create a really deep belief in ourselves that we will put forth our best effort and believe in our capability and allow ourselves to grow and make a commitment to ourself, right?
So I haven't had, I haven't forgotten about that. It hangs in front of me. I will pay myself back this investment, and I think that belief is what keeps driving me every day to not just phone in my efforts and just blow that off. It just, it really means something to me to make that commitment to myself.
Oh, that's so good. Okay. So what happened would you say to your business once you had this concept, which I'm gonna call it, because it really is phenomenal once you had that figured out, and how did that shape your coaching business and your marketing and your messaging, and do you see things going now that you have this book, as an anchor to your business?
I noticed that again, I was undervaluing myself very much in the beginning, and then once I got through your program, I had increased my price for my signature programs. And then when I began writing the book, I started uncovering a lot of that inherited programming in myself that was blocking me, really started to come into my own belief of my own value and my passions and what I was offering people.
So I ended up increasing my price two more times, and I didn't have near as much drama about it or apprehension. I truly believe I'm in a place now where I am in alignment with myself, so I have been able to tweak my programs to a place that I feel extremely confident about. In the very beginning we're nervous about making those offers and we're afraid to say that number. And I worked on getting to a place where I believed in that. Like I see the testimonials coming in from clients. I hear their words, I know I'm making a difference. And that doesn't even have to be anything big, right? If you're coaching someone for free and they're telling you about the impact you're making in their life.
Those are things you need to pay attention to, right? You have something that's making a difference in someone else's life, and let that guide you until you grow bigger, however big you wanna get, let that fuel you. So I increased my programs from a cost perspective. I really began to own that and feel confident in it.
I streamlined my process of how I do my clarity calls, right? I started with one process that didn't maybe feel completely like me, and then grew that into my own approach. That feels very natural. I'm not a real pushy, salesy person, which none of us really wanna be. And so you have to find your own way with that.
And I think the book, like uncovering these things and recognizing my value and seeing what I was pouring out of me, all of that just came together beautifully. So it completely changed the way I showed up. It changed the way I showed up in my consultation calls in, in coaching calls when I'm out talking about my business.
Maybe I was a little bit more quiet at the hair salon and wouldn't really talk about it, but now I'm not afraid to talk about what it is I do and the transformations I'm helping people create in their life and just such a boost of confidence and, how raw and real I've gotten with some of my social media posts.
I think all of it has just impacted that my, my YouTube videos, I've tried to be more, let's shorten these and make them more power packed in a shorter amount of time. I think that's what I've really been working on lately is saying more with less. Does it need to take me 10, 20 minutes to say this?
Or can I say it in a more impactful way for them in a shorter amount of time? So I think getting those foundations and that belief in yourself, and then fine tuning it as you go, you don't have to have it all figured out. Yeah. Before you get started. What's the long-term vision like where you're sitting today?
I'm sure you had a long-term vision when you started the book, and again, it's evolved and changed and so now what do you really see is ahead of you with your business?
Now I just really see me becoming an expert in this specific area and I see myself doing more speaking, yes.
Originally, when I first changed my title to transformational coach, author, speaker. That felt very weird to me. But now I own it. Like I have done speaking events. I am an author, I am a transformational coach, and I've really owned that. And so speaking is really where I am focused on spending some investment of time and energy.
I think that there's something tremendously value about getting in front of people and them hearing your story. What I'm noticing that the book also provides me people seeing my social media posts is one thing and getting to know me, but being able to read my book and then come to me ready to work with me.
Yes. I can see that would be the case. Yeah. So it's not this like they know they want to work with me and I know that they know what I do, and now there's just so much less time investment and worrying about, are they going to like me? It's like I, I'm putting it all out there. I'm putting all of me out there on my social, in the book and it's like they want to come and they know they want to work with me. And it's usually just a matter of can I afford her? I hope I can afford her. And then now I've had people saying I don't care what I have to do. I'm going to find a way to afford her. And that's what I did.
When I worked with you, yeah. When I did my book publishing right. I was like, I'm going to make this investment in myself 'cause it will help me change my life and grow. And so speaking is where I'm focused. I, I recognize the value of other people's knowledge, so I have hired a speaking coach to help me get over some of my in apprehensions and fears uhhuh that have been programmed in me for so long and I know where it came from. I had a whole family that didn't wanna be seen and heard. So it's like I have to overcome that to be able to tell my story. So I'm really focused heavily on the speaking. It's just really I didn't write the books 'cause I'm gonna go sell a million copies of my book. It was really for people to get to know me better and want to come and work with me one-on-one. And for those that maybe aren't in a position where they can work with me, I have a great tool to be able to say, Hey, go read my book and it will give you this overview 'cause I don't give away all of the roadmap. Yeah. It's the book.
Yeah. It will give you some insights on what you can do to start to change your life and create this change in your life that you seek. And so it's just really all worked so nicely together. But I think the confidence is the thing that I wish I could just gift to everyone that we could just get there faster. But I do think you have to go through it to figure it out and to have it be for the long haul to overcome those things that get in your way, all the self-doubt, and that's what I wish that I could gift to everyone, because when you have that strong foundation and belief in yourself, it doesn't matter what kind of curve balls come your way.
Yeah. What kind of interruptions come into your life. 'cause that's what happens, right? We're doing really good and we're posting and we're doing all the things, and then we stop. Yeah. And it's I think this strong foundation with myself, self-love, some self-compassion, self-confidence is what's keeping me constantly moving forward.
Okay, I have a bad day. What do you need right now Carisa? Yeah. And then let's, we'll start over again tomorrow, right? And get back on our plan. I have repeated this a couple of times, so I'm gonna say it again for my podcast listeners, but there's was this study, I think it's called the seven 11 study from Google.
I should get the exact facts of it so I can tell it correctly. I found it this year and it was about that people need to consume seven hours of you. 11 times in four different ways. And Carisa, that book right there when you are describing that people come to you as, and they say, and it's the same way with me.
They'll be like, I've listened to your podcast and I've seen, I've been to your workshops and I know you. So it does become a matter of I know where I like her. I already trust her. So that's really what you're saying with that book that's given a big way for people to see who you are before they ever talk to you.
Yeah. And I feel like it just takes a lot of that I don't have, I'm not overloaded with a ton of consultation calls, and I'm actually happy about that because I feel like the people that are coming to me, my conversion rate is so high. When we have our first consultation call, we're usually talking about setting up the next steps to work together.
And that's a really cool, amazing feeling because I don't have a lot of bandwidth. I'm a one person who wants to work X amount of hours per week, and I don't have a lot of extra room for activities that aren't necessarily going to be fruitful. In the beginning, I could see where I was having more consultation calls and I was so desperate and wanting it so bad.
And not confident that I was spinning my wheels a lot with time and energy, and it wasn't really fruitful. I feel like all of this effort now is taking me finally to a place of where people are coming in to wanna work with me that already do know me. I've done the work of being consistent and showing up for over a year solid with my social media posts, my YouTube videos, and so now this is just another piece that creates that know and trust.
Wow, what a beautiful story about how all this has come together for you and I do see you on stage. I already I'm like, she's gonna have a TED Talk. I'm gonna be like, I know that girl. You're gonna have a TED Talk. You're gonna be sitting with Oprah talk or Mel Robins.
I used to dismiss these little dreams in my head, but I thought, you know what, why not believe that anything could happen? Wherever I'm meant to go. Keep my eyes open, stay positive and don't, don't stop myself from thinking too big.
Whatever I'm meant to do, right? I'm not in it for the fame. I'm truly in it for just helping people and changing their lives, but wherever that takes me. I'll be perfectly content with it.
Oh, I do have one more thing I have to make sure I share. Yeah. Because I, this is one thing I didn't wanna forget when I was talking earlier about all the things I learned through the program, I did have to give a shout out for Thais's like her mindset calls, because she had introduced that whole idea of the assess and plan uhhuh, and I'm stuck with it.
I'm still doing it. That's so great. A lot of people, a year later, a lot of people do that regularly. That was really a solid piece of teaching for her. I set aside that time. I do mine like on a Friday afternoon and I ask myself what went well? What could have maybe went a little better?
What's my focus? And it's just such a loving process now. It's not like a task to do. It's my way of honoring what I accomplished in the last week, what challenged me, what was hard, and just really, I think honoring all the parts of it, the good and the bad, all of it, right? And then reframing, okay what's next?
What am I focused on? What are my main tasks that I'm gonna make sure I accomplish next week? I just can't thank you guys enough for that because I've maintained that consistently. And that's been a really great thing for me to stay focused and on where I'm going. I saw somebody or heard, not saw, I heard somebody talk about taking a book that was similar to yours and turning it into like a program, like a coaching program, chapter by chapter.
It's interesting you say that 'cause I have this idea board of just things that come into my head and I gotta get 'em out 'cause I don't wanna forget.
And so I just slap 'em on this piece of paper in my office and every now and then I glance at them and see if something fits now. But one of the things I had on there was a workbook and making it more into how could I take this book now and all of the contents of it and turn it into something else.
Is it a workbook that I could then also put out to be a companion piece? Or is it a workshop that I would start to do? Yeah. My mind's already been thinking about all the opportunities because there's so much within this, and I think, I'm still new with it just being launched, but it's like I'm, all these ideas are starting to come into my head and I think if I didn't have some of that foundational belief in myself, I would maybe just dismiss 'em.
But now I make sure I capture every one of them because I don't know when there could be a time or a place where it fits.
So your book has been out for what, a week maybe? Yeah, a week. A week. How exciting. I'm just curious, what was the timeframe from start to finish and let's not say from hiring the coach, but from like pen to paper to the end.
Yeah. I started writing in May of 2024. So right before we ended our work together. Yeah. And then I completed my writing by October of 2024. So it really did flow out of me. I had some challenging days. I had one day in particular where I just really had a lot of self-doubt and I had sent something to my publisher and coach about it and she had replied back right away.
It was so weird. And she's I know what this is. This is imposter syndrome. She's like, but you have the capability. You're just lacking some of the confidence. We can work on this. And from that point on it, it just really flew outta me. So I had written it like, five to six months I had it all out, the whole manuscript.
And then we went into editing. Multiple rounds and then design and then marketing. So from start to finish, it was one year, but writing, it was about that five to six months of writing just chapter by chapter. Wow. So good. Okay.
Tell us what we should know about you and how you can support people. I think my website does a pretty good job explaining who I am and what I do. So LifeCoachingWithCarisa.com and that's just one s, and there is a tab on there called my book, and so there's just a one page there that talks about what my book is about and has the link directing you to Amazon where you can find the book.
I'm hosting local events here. We're gonna have a brunch in books like in August, which I'm really excited about, like a book signing. And i'm going to probably read a chapter from the book and talk about the book, and my massage therapist who's co-hosting it with me is going to talk about the relationship between the way stress and this all of the difficulties that we face affect our mind and body.
We're gonna bring both parts together. So that'll be really fun. So I think going to my website is where you can find everything about me. All my social channels are there 'cause I'm really active on Instagram, Facebook, LinkedIn, and YouTube. But you can find all of those just by going to the one site of my website and learn all about me and what I do.
So tell everybody who you actually coach primarily. I really coach overwhelmed women and my whole goal is to find out those inherited autopilot programs that are holding them back because I was a perfectionist way too long. I was an overachiever way too long. I was a workaholic buffering with so many different things.
And so it's if I can help them uncover where the roots of these are and reframe their story about it, it's like not something we have to carry with us anymore. Once we see it, we can change it, right? So I help those overwhelmed women see those areas where they're being blocked by their own programming.
And we reframe that and then we change it going forward. So you're released from it for good, not just temporary. For good. Your story has changed and you feel less inhibited, held back by those old stories that were never ours really to begin with.
One final question. Now I've got a follow up question to that what changed in your day to day essentially the coaching that you give to people now? You gave to yourself and created this transformation for yourself, and we talked a lot about business, about the transformation that it created for you in business, which I love all things business, but right. In your day to day as a wife and a friend and a mom and a human moving through this world, what changed for you because of this experience?
Yeah, and I know the answer right away, and it's, again, it's the one thing I wish I could just gift to everyone. I know Thais always talked about sprinkling spritzing something on you. I wish I could just have a bottle and spritz it on everyone, but I think if you form a true, authentic, loving relationship with yourself, I little by little started to create boundaries.
I will no longer nitpick myself. I will no longer nitpick my body. I will not say that I'm not good enough. I will not say that I'm not smart enough. I just created a boundary with I don't do those things anymore, and doing nurturing things for myself, having a daily self-care practice, which before would've felt so selfish and indulgent to me.
I realized how important it is when you love yourself, and all of parts of you, the good and the bad, it is so hard not to keep moving forward. And you get to start seeing the positive effects in your life. People are responding you differently, your family, the connection is deeper. And so that would be my biggest thing. Just really figure out what is getting in the way of you truly loving who you are right now, believing in the skills that you have right now and creating more room for you to pursue those things that you would like to bring into your life or improve?
I no longer have this separation between business and personal, and that was how I lived the majority of my life, and nothing really ever happened on the personal side. Really caring for myself because it was like there was never any time, so now everything like the best way I can describe it is it all unfolds with ease.
There's no pushing and pulling and forcing. It's like very easy. It's very easy for me to love myself when I'm having a down day. It's easy for me to love myself when I'm having a good day. I'm my own cheerleader. I notice when I wake up in the morning and if I'm already feeling a low energy because of whatever reason, sometimes it's just certain times throughout the month you're low, and I'm like, what can I do?
To help myself right now in this moment and still keep moving forward. And so I think that if I didn't build that relationship with myself, everything would keep being hard. It's so hard to explain sometimes. And there was a lot of little specific tactics and tools and tricks that I did to get there.
But this is like an unshakeable love in myself. And to be able to say that I used to thought that would sound very conceited. But now I see absolute beauty in that because I show up better for myself, I show up better for everyone else, and that's what I wish everybody could get to, that those negative, that negative chatter, that negative voice, it gets quieter and you have a new relationship with yourself that no matter what happens, you ground yourself in this strong faith and relationship with yourself.
Oh my goodness. This is so good. I started out this podcast and I said, we're gonna talk about what happens when a life coach Carisa gets clear on her message, builds a business that fills the lines, and then decides to write a book and go even bigger. Look what happened, you guys is incredible.
I honestly. You literally thought of a coaching concept that is gonna change the world, and I can't even imagine what's gonna happen from this point on. I'm so grateful to have this time with you. I'm so excited to just watch. I'm not even gonna sit on the sidelines. I'm gonna stay involved and watch and see what happens.
And just so glad to have you here with us today. Thank you, Debbie. You and your team were such a massive part of that beginning growth, so I'm just so grateful to you. Likewise. You guys, I wanna tell you, Carisa is the dream client and I want y'all to come and work with me and be like Carisa, because Carisa did this stuff and that's why she's here today.
In the show notes I will leave all of her details so you can connect with her too. So have a beautiful day. Thank you. Thank you.