Ep 303 - Mindset for Coaches in 2026 with Shannon Beardsmore
Mindset for coaches in 2026 matters because it directly affects how strategy is carried out day to day. You can have a solid plan, clear steps, and the right support, but if mindset isn’t aligned, follow-through breaks down in subtle ways. In this New Year’s episode, I’m joined by Shannon Beardsmore from House of Manifestation to talk about how mindset and strategy work together, not separately, and why that combination changes how you show up in your business.
This conversation focuses on the real places mindset shows up: the language you use with yourself, the decisions you hesitate to make, and the environments and people that influence what feels possible for your coaching business. We talk about why mindset issues often don’t look dramatic, they show up as self-talk, second-guessing, or quietly playing small, even when the strategy itself is sound.
Shannon is a facilitator inside House of Manifestation, a global virtual community centered on personal growth, identity work, and aligned action. Her work helps people become more aware of how mindset, language, and environment shape behavior over time. I’m a member myself, and I wanted to bring her into this conversation to explore how mindset supports practical strategy in a grounded, sustainable way.
This episode isn’t about positive thinking or manifesting without action. It’s about understanding how mindset influences execution, why who you surround yourself with matters, and how becoming more intentional about identity and language can support consistency and momentum as you build your coaching business.
In this episode, you’ll learn:
Why mindset for coaches in 2026 affects how consistently strategy is applied
How language, identity, and environment influence follow-through
Why mindset issues often show up quietly in decision-making
How strategy becomes easier to execute when mindset and support are aligned
If you’re curious to learn more about HOM, click here to join using my link.
Connect with Shannon:
Instagram: https://www.instagram.com/shannonb.ca/
Connect with Debbie:
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/
YouTube: https://youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg/
🎙️ Listen to the podcast: Life Coach Business Building School: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085
Don’t forget to subscribe for weekly episodes on coaching business strategy for women over 50, tech tools for coaches, and simple business growth strategies that really work: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg
#DebbieShadid #LifeCoachBusinessBuildingSchool #CoachesOver50 #WomenCoachesOver50
If you enjoyed this episode, please leave me a review and forward this to a coach who is building and growing their coaching business. CLICK HERE TO LEAVE A REVIEW
Don’t forget to connect with me on social media: Instagram | Facebook
Transcript
I'm so glad you're here. If you're a coach or an entrepreneur building a business in 2026, this episode is actually, especially for you, if you've started January Strong before and you've fizzled out by March. This episode is for you because today we're gonna talk about this one, two punch.
I'm gonna tell you about, I'm gonna introduce you to a special guest, Shannon, from House of Manifestation. It is a community where you can go expand your mindset. I'm a part of it. I love it. And you guys know me. I'm Debbie Shannon. I'm the founder of the Business Building Boutique, and this is the program that will help you build your coaching empire.
I believe that this combo of House of Manifestation and the business building boutique are the combo in 2026. That will make your year incredible. Shannon is the facilitator, excuse me, Shannon. The Shannon is. Lord Shannon is the facilitator of home and she is honestly the heart behind the entire program.
I can tell you that for sure. She leads the book club, the manifestation meetups, both of which I'm a part of. And honestly, I have to tell you, she is one of the most radiant humans that I know. I am a member myself. As I mentioned. I'm also an affiliate. I will tell you about that. I wanted to bring her on to talk about why mindset.
The strategy that I do really are the real secret sauce to you having success in 2026. Shannon, welcome. Oh my goodness. Thank you. Thank you. I'm so excited to be here. I'm just like giddy like a little girl. Deb, you mean so much to me. I've learned. So much as Debbie's been in our community, I've learned so much from this incredible leader.
So if you're in her program or looking at any of her programs, get in because she is incredible. And I think not even just that what you bring, but you are passionate, determined, and cons. All the things. All the things. I hope with the dictionary there, there's Debbie and all the beautiful things, but your consistency to show up to always help is like so apparent.
So I just wanna give you so much big shadow. You light up the room when you come in and I just, I love when you come in and I see those glasses. I'm like, yes, girl. Absolute. Love it. Oh my gosh, I love it. It's a little love fest over here, I'll tell you that. Okay. Shannon, let's just talk about house manifestation, or we call it home, HOM.
Can you just explain to everybody that's listening that needs an introduction to what home is? Can you tell us what it's all about? Yes. I love this. Home is was birthed by Kathleen Cameron. She is, the, she's my mentor. She's incredible. If you don't know, go on her YouTube, you'll be blown away.
She said 70,000 probably when this airs. Way more than that, but. She's just, Kathleen is the lighthouse and I always say that Kathleen was the lighthouse for me in my darkest days. And when I found her and doing this work, I was a student first and coming through this work and it's reprogrammed the subconscious mind.
Yeah, metaphysics, like all those juicy big words put together. But for me it was a lot of self love, like I was. I wanna say I was loveless. It was, I was in an unhappy marriage where I wasn't chosen and I didn't choose myself. So there's that. We'll go back there. Yeah. But a lot of it I learned to through Kathleen and I learned to love myself.
And I was a student, like I said, I was a student first, and then I just ended up on her team and just growing and growing. And then I. I became the facilitator, house of Manifestation. It was birthed two and a half years ago, and it's a community, so for a lot of people. She owns Diamond Academy and that is a high level programs where it, that's what I took to come into her energy and for a lot of people, and this is was one for me, it took me almost three years, like she said, three years the other day on the call.
But I was like, it was two and a half. I was holding on. But the problem for me was I couldn't express. Love or circulate money to, for myself, I have three kids. I would do anything and everything for them. I would pay for all the things, but I wouldn't even buy myself an extra $10 tank top. We have Joe Fresh here.
If you're in Canada, you know what I'm talking about at the grocery store, I would put it back. When it took me a long time to realize that this is what my soul was calling, was this work to do this to help others, and so finally when I was able to express two and a half years later, I was like, I wish there was a community beforehand that I was able to.
Be able to be a part to grow and to learn, like maybe in my little baby steps of a way, because I couldn't go from here to a big ticket and like I just didn't have the self-worth. And then when she opened up house and manifestation, I'm like, oh, this is my step baby. I love her. And because I'm so passionate about this, because a lot of people.
Want that. And their soul is calling. And especially you have different teachers in your life. And Kathleen, for me, and a lot of people, is a teacher for them. And they just couldn't get into it. And then here we have a, it's a community where you are seen, felt and loved. I make sure that like Debbie, you said, I run the book club, which I know people are like, oh, book club.
But we have fun in book club. It's good. It's, yeah, it's good. Yeah, juicy, juicy Book Club. We read, we, right now we're reading The Game of Life and how to play it. We're finishing this up Florence Shinn so we read books like this and and then we have meetups. So our meetups on Fridays are networking events.
Just to meet people from all around the world that are talking this language are developing themselves and learning. And that has been really cool to meet different people. Debbie's in the States, I'm in Nova Scotia, then we'll have people maybe from India or from people from Australia.
We have people from yeah, all over the world and it's really cool 'cause. The way the universe works, God works. Sometimes the people that are on the call, there's always different people, but sometimes the people on the call, they need to hear what this person in Australia has to say. So I love watching that stuff flow.
It's so beautiful. I forgot your question was, but I think I covered it. No, you're telling me all about house manifestation and I just wanna jump in and say so many things. First off you said. You had to get to a place where you invested in yourself because and I think every woman listening, if you have children or people that you're caring for in your life, a lot of the women that I work with are over 50.
And so their children are mostly grown, but they're taking care of family members now. And I think as women we're guilty of just not putting ourselves first in, one of the things that I love about house manifestation is. I think it's like the most affordable way to get started in a community where there is.
A team of experts that are supporting you. I'm in their teaching business. There's other people in their teaching about relationships and astrology and NLP and all kinds of things. And then there is this, classes that you do. We just finished a vision board party, which was phenomenal, but it's a way to be in community with like-minded people.
And Shannon, I just have to say to you, when I came into home first, before I joined Kathleen's Hire program. One of our first meetings, I said something and you corrected me. Like I said, something that had a limiting tone to it. You restated the sentence for me, which is exactly why I was there. That's we're there to get our head on straight and get I don't know, like our possibility like the roadmap of possibility opened up in front of us and you immediately corrected me and I was like, okay, I'm in the, in a loving manner.
In a loving manner. From love. Yes. From love. It wasn't, you weren't scrutinizing me. You just said, okay, wait just a minute. I just wanna point out what you just said and I don't remember the sentence, but it was like, what if you just said this way? And I was like, oh, she's right. I didn't notice that I'd even said that.
And that's what's so beautiful is we don't realize that we're limiting our own capacity by what we're saying until you get in this work. That's what I always say. Who sits at your table? Like to me, like I actually have a journal coming out. It's, this is their January, so it's coming out next month and that's one of the things I put is like in it is who sits at your table?
Because it's so important for one, how you speak one about yourself. Anything after I am is truth and to just, okay. Time out. Time out. I'm interrupting you. Say that one more time and everybody listen. Everything after I am is truth. So whatever you put after I am is your truth. That's right. Okay. Go ahead.
Sorry. That's like the number one law. Yeah. That's awesome. But yeah, so for me who gets privileged to your energy is so important, right? So you don't you gotta make sure that your table has people speaking. Like life into you speaking words of like greater words into you and loving you up.
Of course you want to people that will call you out on your stuff, right? Yeah. Like how I didn't call Debbie out in a way I heard her say this and I was like, that's a limiting belief. How about if you just rephrase it like this and then it can flow more, flow more to you or whatever. Yeah. I can't even remember what it was, but, but having people that help you like, like through those things. 'cause one, we ha we are human beings and sometimes our human can be really human in, right? So that's right. You want to be in a place where you're like, can you help me move through this? And that's how we talk here. Can you help me move through this?
So having somebody like you can, Debbie call me out and be like, Han, can you help me move through this? And so hear her because we have to feel all the things, but then. What is the meaning we're giving it, right? What is the meaning we're giving it? And so like to have somebody like talk it out with you, like that is such a different way than just in a vibration and a frequency like she said this and that happened, and blah, blah, blah, and you stay down here, but guess what you're gonna magnetize more of in your life.
Whereas we, if we can move through it. Then we can come through it together and we're on a higher frequency. And that's what you attract more of, right? So that's why it's so important to have the people at your table to be. Really Definitely. And I actually, I was talking to someone today about this. I'm like, I might even have three friends here in my like world here.
All my friends are online. Most of my friends are online. Yeah. Yeah. And I'm very selective of who I speak with. and who gets privy to my energy because I do a lot of work on myself. To show up, I gotta be prayed up. And that's what I was just telling Debbie. It's like when I do my work or come on and talk and I've like already prayed, meditated, all the things worked out working out for me. Moving my body is so important. So whether it's going for a walk or whatever I gotta do to be fully present, to be here. So my energy is precious. So your energy is precious. And I came from a place where I was in a marriage where it, I always felt so low and it wasn't that person.
It was me feeling into that vibration. So knowing that, and knowing where I am now, I am very selective who's in my circle. So I want, I wanna share that with people. So how's the manifestation when we have our meetups and whatnot? We have our book club. It's so good to be around people that stretch your vessel, that pour love into you, and like you walk away from there.
You're in a, it's like a frequency lounge oh, I'm on a different level today. I love that. And that's why I'm so passionate about it. Really. I am because. You can be that and be around that because that's what your soul's calling you to be. Right? Everything after, I think for 2026, it would be like a game changer for somebody who hadn't done that work.
I'm telling you what your life would blow up. I have been doing that work, but I knew that I needed to be like plugged back into it. And I have to tell you, Shannon, one of the things that I love. About house manifestation and about Kathleen, and this isn't gonna resonate with everybody, but you use the word God in a Christian sense and everybody is welcome and all face are welcome of course.
But I, I really appreciated that because I am a Christian and lots of people I feel like in the manifestation space are not mentioning the word God. And so you're, like you said, I'm prayed up like. It could be prayed up with anyone, but you guys are really, you are talking about God. And so I, for me, that was one reason why I decided this actually is the place that I want to be, is because there is, we are co-creating with God.
So I appreciate that 'cause that's how I feel like I'm living my life is in co-creation with God. I love what you said. I just looked at my time. It was 1119 and my number is nine 11, and so I just looked it backwards, so that was really cool. Yeah, so we, we welcome everyone. Oh my goodness. I always say, I'm like, if Jesus is your homeboy.
God, universe Gus Kuna, matata, whatever. It's Kum Matata. Yeah. We co-create with whatever your greater power. 'cause there you, it is, it's just not you. 'cause if it was just you, yeah. You wouldn't be able to get through the sum of the stuff that we as humans, we experience. So there's always something we know.
There's something out there. So if you're exploring, you don't know you know what I mean? Like just keep, that's like the mustard seed, that little. So yeah. So like for me, Jesus is my homeboy and I love my relationship with Jesus and I love my relationship with God, but there's also people that don't understand that.
Yeah. Just like someone understands that I love and I love cheeseburgers for McDonald's, you might not a cheeseburger from McDonald's. So you just don't understand that love, love affair. I don't even know why I said that. It has to have extra pickles on it for sure. But what I'm saying is all walks and we just want to, just so that you're so loved.
Whatever you, whatever your beliefs are, right? Yeah. I just wanna share with you, you could be so loved. And that's all I care about is just so you know. And I think that's one of the things for me is like. Everyone, someone is in pain or like shares a story. Like I feel like I just wanna be a blanket of love and I wanna wrap my arms around them and snuggle them down and be like, no, you're so beautiful.
You can't see your light yet, but you've got it. Because my light was snuffed out. Yeah. And I was in this black hole and I couldn't see out. It was really crazy to be in it. So like I really can. Relate to people when they come to me and they're like, I'm it's just, it's a lot. And I'm like, I get it. I understand.
And I did the work and this is the work Debbie's talking about doing this work and it helps re resuscitate you, revitalize you. And I think the best thing for me is that it's an identity shift, right? So I keep having these identity shifts and it's not who I'm becoming, it's who I already am.
But yes, I just, yes, and I just have awareness. And so it's awareness after awareness. It's like a muscle. So that's why we get together. That's why we read these books. That's why we talk to people when we're our humans having a bad day. We just need to get it out and move on. Because if we stay there, like I said, you're in a lower frequency and vibration.
You're only gonna attract from that level and we're not there anymore. I did wanna say something about identity, but I lost it. I have to tell you about identity. 'cause what came up for me is when somebody starts a coaching business or really steps into the role of I am a coach. I always tell people like, you are already a coach, but what I'm gonna help you do is be a CEO.
That's a coach with a company that's a different identity. And I believe that's an identity that you need help with. Like I teach all of the, how do you get clients and how do you do the tech and how do you do that? But we're also working on mindset because, and that's why I think that home and my program are such a beautiful blend because you do have to have an identity of somebody who can make a difference in the world and receive money for it, right?
You have to have an identity of somebody who deserves, who's worthy of making lots of money because of the incredible work that you're doing. There's a lot of that being done. With people that are coaches inside of house manifestation. I love that. And I love what you said and I felt it when you said being becoming a coach and being a CEO.
Yeah, I felt that. And you are CEO when you start. Kudos to you. If you are watching this and your brand spanking new, you tell yourself you are a CEO of a multi-billion dollar company. You go there, it's like plugging it into a GPS and you just go there, right? So I think for me, I was a hairstylist for 17 years and I always played small.
And I look back like I remember my clients loved me because I filled them up. I gave them love, all the things. But in my. I love, somewhere along the way I heard the stinking thinking. I don't know. Yeah. Who says that? Someone says that. I don't know. Stinking thinking is a word that somebody in this personal growth world says.
I always had stinking thinking because my identity was so like warped and I always tell myself I'm just a hairdresser. I was like, just a hairdresser. I have three kids. I put them all through amazing programs in schools and dance and cheerleading and all the things. I got to stay home. I got to do all the things.
I had my own salon. I had another business. I had all these things, and my mindset was I'm just a hairdresser. Yes. When I look back, I'm like, I was a freaking baddy. I'm a baddy, but my stinking thinking in the way I was looked at, my identity was so low. So I only attracted just at a certain level. Yeah, and I remember when I first ran into Kathleen, so it's funny how I met her.
I met her in a bathroom in Florida. God was like, it's actually hilarious. One of our friends posted a picture of her and Kathleen when they met. At the same event. I didn't know either one of them. And she put a picture of her and they were hugging each other. And in the background you could see me and I'm like, this drinking a coffee and I gotta find the picture and put it up.
And I was like, I zoomed in on, I'm like, Lisa, look at the weirdo drink of the coffee. That was you, me. And I didn't even know them. So like we are divinely guided, like I believe this. So Kathleen and I were divinely guided to meet in that bathroom and through there, like honestly it is just so crazy.
I said to her, I'm like, I can't get past 5,000 a month. I have two businesses and I can't get past 5,000. I was like pushing and knocking and pushing and then. Honestly, it was the way I was thinking. Yeah. I was thinking money comes, money's hard. You gotta work hard for money. Yeah. You gotta you gotta be hustling and grinding all the time.
Now I take naps. I have, we have a big event. I go and have a napitation. If you don't know, that's like nap and you actually fall asleep. I'll have a bath. I do my best work in the tub. Like I just know how to get into my feminine energy now and that attracts more. Me pushing it and grinding in my old ways and being burnt out and I literally was, I had in my life I had two serious burnouts 'cause I was in network marketing and I like had to push to get to the car level.
I got there because I would, 'cause I'm determined. But I got to, I got burnout and I like almost lost it all. I like, I pretty much did, but I just knew I was chasing a title and not. Not coming within. What I truly desire and what I truly desire is freedom. And I know that everyone does freedom.
Yeah, the grind freedom. Just to go to your son's Christmas concert and bring him a cheeseburger. I really need a cheeseburger today. I guess the de. But I just want the people that you're listening to, this Debbie's strategies like she's in incredible look at her like I'm just saying she, when she came into house of manifestation, she had gone through something in her business that was huge.
And when I saw her, I was like, oh, this girl, she just needs some molding. She needs some love. And I just, I was so attracted to you, Debbie, and I was just like, you can do this. And I know that you were focused on the, she was focused on what happened. Yeah. And then I was just like, there's a reason why it happened to you, Debbie.
It's going to be such a breakthrough when you. Decide to love what happened to you. Yeah. And I do now. I do now. It's unbelievable. I Someday y'all, I'll tell y'all a story, the real big story, but in fact, I don't know, maybe I won't tell the story 'cause I, it's a story I don't really wanna repeat, but it is so true.
What I learned about that is that, just to summarize it, you manifest everything in your life, whether it's things not going the way you want. Things working incredibly well, like you and I sitting here today. Exactly. You manifest both of them. You do. You do. That's what I'm saying. So who sits at your table making sure, like all these things, they're curated.
So like making sure, like for me, I was just running on gas, like running on fumes or whatever. How do I already say it? Like I was just like here. Like I seen the reel where it was like, which mom are you? The mom that like. Has all the baked goods and comes with a PTO and all this stuff.
And then there's the mom with the kids are hanging out the car. That was my older kids' experience of a mom because I was living in fight or flight and I just had nothing and then like nothing to give and I was just like running from thing to thing. And now I'm. I have adopted a belief.
Everything always works out for me, and I don't have to rush. I don't have to, like even this call before I came home from the gym, and then Debbie's Shannon we're doing our Zoom. And I'm like, okay, so two seconds later I'll spruce up and here I am. Before I used to panic, I'd be like, oh my God, I don't want Debbie to hate me.
All this stuff like. Crap in the head that's gone. Everything always works out for me. Yeah. And it's perfect, right? So if this is you and you're the mom that's rushing and running, and this is like coming out in January, so like the holidays just happened, like you're in the right spot.
You heard this message for a reason, right? Yeah. All the love we can give in HOM all the tips that Debbie can give you, like she is so professional and. Actually like you and I working together is like such a blend because I could go all the way over here and Debbie's so good at pulling me in.
Oh, that's so right. Let me, before we wrap up, I really wanna give. A structure to what house of manifestation is, so that if you are now like, okay, I kinda like Shannon, I like this energy. I've heard what Debbie's saying, and you guys I just can't tell you. It's been life changing and I would say that since I was 17 years old, I have been studying mindset.
So it's not that I was new to it. But I knew I needed a refresh and this is absolutely the place to be. So if somebody is right now, like, why would I do home? What is this all about? Can you just give them kind of a little rundown of what all would be part of the community, the access that they have to things?
Why should they join you? Okay, so House of Manifestation is a monthly paid subscription, so you can come in, check it out, play around, come in and have a dance in there. I do keep things light because. Honestly, the work that we do when we are, and trust me, there are days that like, it gets a lot.
We do the digging. We have six houses of House of Manifestation. So we have self, we have fashion and beauty, we have wealth, we have relationships business can't, there's one more. I'm not thinking of it right now, but we have different homes so that you can come in and check it out. So if you were drawn to.
Say business, right? This is where Debbie lives in this home, right? So you would come in and hear Debbie with guest speakers that speak in their zone of genius in there. And then we have Kathleen has over 17 hours of teaching in there. That's only in house of manifestation. So if you're a lover of Kathleen's work, you would come in and you would get privy to that.
We also have different courses. Our number one course that we have in there is the self, because one, what Debbie's saying is yes, absolutely business strategy is everything, but if you do not believe in your identity. Like we get what we want. We don't get what we want. We get what we think we are.
Yes. So I want you to know that we don't get what we want. We get what we think we are right? So self is so important. So we have a program called The Self. We tell everyone to start there and we go from there. There is. Over 200 hours. It's like a library. And they're, like I said, of the guest speakers that you can come and listen.
It's like a podcast. We have them every single month. We rotate. So it's Debbie's a guest expert in there, so probably once a month she speaks in there. And then you can go back. We have Everything's recorded, so you can go back and listen. So it's like having all these podcasts at like the fingertips, right?
And they're all labeled in the different houses that you desire to listen to. And then like I said, we have the live events. We have the book club every week. We have that on Wednesday. We have manifestation meetups on the Fridays. And then there's just, there's so much. It's a plethora of information.
And you also have live in-person meetups. Oh, yes. Excuse me. So we are actually having a live in-person meetup in Toronto. So if you're watching this and you're in Toronto in January, the end of the month, we are having a live event. We're just scheduling the place right now as we speak. So if you're watching this, we, come see us. What day is that, Shannon? We actually, it is going to be at the end of the month. So we're just looking at the dates right now. It's not a hundred percent. I'm gonna be in Toronto at the end of the month myself. We might need to connect. Oh, we're definitely doing our TikTok then, for sure.
That's right. That's right. It's like it's around Millionaire Day. So there's a millionaire day that sprayed around that day and CEO day. We are doing, house of manifestation meetup there and we talked about it. We just did a manifestation like experience in LA in December. It was like, it was unreal, like it was so cool.
And Kathleen said her next stop is the sphere. So we're gonna be doing that experience in the sphere, so sphere, Las Vegas. So big things on the horizon. So we do live events and it's so amazing. To hug people in real life. Like I can't wait to hug Debbie in real life. And, but online space is where we're at right now, and we connect there and you have me in there so you can reach out and you have so much support.
We have daily embodiment daily embodiment lessons and we have monthly embodiments and stuff like that. So there's so much, there's so much goodness. Oh my gosh, so good. I highly recommend it. I do have an affiliate link in the comments. It would be fantastic if you used it, but whatever you do, just find your way to home.
And of course, as we go into 2026, it would be my honor to help you build your business as well. Shannon, thank you so much for everything that you have done for me. Before we sign off, I wanna mention our design Live, thrive Summit. Is happening on February 12th and 13th and 14th. This is where you have an opportunity to attend for free and you could design a life you will love in 2026.
And one of our guest speakers is Ms. Shannon, so she will be there unveiling her brand new journal that's also gonna be available at that time. So Shannon, thank you for making such a huge impact in my life and for the lives that you've impacted beyond that 'cause it's a ripple effect for every person you help.
You change their mind about something, you change the world. Thank you so much. Thank you. And thank you for just lighting up this world, Debbie, like you are such a beautiful lighthouse for me and for so many. So thank you. From the bottom of my heart. I love you, girl. All right, you guys have a beautiful day and happy new year.
We'll talk to you soon. Bye-Bye. Bye. Thank you, my dear. I'm so good. So good.
