Ep 241 - How Workshops Can Build Your Coaching Business in 2025
Want to grow your coaching business and impact more lives in 2025?
In today’s episode, I’m sharing how to use workshops and open coaching sessions to build trust, grow your audience, and position yourself as an authority in your niche. I’ll teach you how to pick a topic that resonates, structure your workshop with ease, and confidently share your expertise—all while creating real connections with your audience.
I’ll also guide you through simple steps for planning, promoting, and delivering workshops that showcase the value of your coaching. Plus, we’ll talk about what to do if no one shows up at first and why showing up consistently is the key to long-term success.
Tune in to get inspired, take action, and make 2025 the year your coaching business thrives!
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Transcript
Welcome to today's podcast. Today we're going to talk about you changing the world through your coaching in 2025. I don't actually know what your mission is, but I know it's to make a difference through what it is that you are, you know, through the thing that you love the most, right? Whatever that is, you want to make an impact through transformational experiences, right?
I do hope you have a mission statement. My mission is to actually. teach women how to market their business, which today I'm going to talk about education and teaching and workshops. That is marketing. Okay? I want to teach you how to do these things because I want everybody to know about life coaching.
And the only way I can help you be able to sell coaching is by teaching you how to market so that you can do the work that you want to do this transformational coaching. So today I'm going to teach you about marketing. through education, through workshops, through open coaching, whatever it might be for you.
So let's talk about the three ways you could do that. Again, a workshop is what you guys know me for. I do workshops. I do them on zoom. They're scheduled. it's an organized event. Why do I do that? Because I want to educate you. I want you to know I can trust me and I want to grow my audience. And I want to be able to make offers while I'm educating you.
Now, you can do education, you can do open coaching, you can do roundtable discussions. You get to decide what it is, but I want to challenge you to do it immediately. The very first month of the year, I want you to set a date. The second Tuesday of every month, I'm going to do some sort of education. So what do you need to know to do this?
Well, first of all, your talk has to have a purpose. What are we talking about? What are you enlightening them about? If you come to one of my workshops, it is very specific. It's like pricing for profit, learn the formula for pricing your coaching, something like that.
Okay. Very specific. So what is the goal of the talk? The goal is to sell what? Now what I want to say is you are not in the same place as me So you're not gonna sell your coaching live, Don't think you can do what people who are much further along than you are don't do what they do Do what you need to do at your level when I was at your level.
I sold a consultation I sold a conversation. Come connect with me. Let's talk about what's happening for you. So I sold the consult at the end. I did not tell people about pricing. I did not make my offers. None of that. That will not work for you. Okay. But you do have to know what it is you're going to sell.
Is it three sessions? Is it your full coaching program? Then we have to talk about how you promote it. This is so good for you because when you do this workshop, it is going to force you to learn how to do email marketing, to learn how to be a good promoter on social media. It will get you set up to do all of the other marketing that you need to do in the entire year.
So when you do a workshop, You'll actually be doing multiple types of marketing to get people to come to the workshop. Alright, so, your workshop outline. What would that look like? I'm just going to give you a basic kind of framework for it. So, maybe you organize your content into three simple points. Do not make this hard, you guys.
Talk about the things. That you know best, and then it's not hard. I always tell you, you're an authority at something that you know best. That's how you become an expert. It is something you know inside and out. Nothing else. That's what you talk about. So what is it that you could talk about? You could share three points.
And how could you create a talk around that? Now how long should the talk be? It could be 20 minutes. It could be 40 minutes. I would not go more than an hour total time, but you could do 20 minutes of teaching and 10 minutes of open coaching. If you do 40 minutes of talking, then you do 20 minutes of open coaching.
Now, we have a client that does 20 minutes total, 15 minutes of talking, and 5 minutes of open coaching. So, back to the format of your talk, you're actually going to write this out, you guys, the whole entire thing. It starts with focusing on the pain, right? People pay to solve pain and don't sugar coat the pain.
I was working with a client this week on her marketing message and she coaches around something very painful and very sensitive, but she was sugar coating the pain points. You know, I got to talking to her about it and I'm like, this is humiliating. There is so much shame around this. Now, can you see, probably in your niche too, there might be something that could be humiliating or where you'd experience shame.
That is so much more impactful. And that, emphasizes the pain in a way that where you're like, oh my goodness, she's right. I have to attend this workshop To get this solved. So make sure you know your pain points Make sure you're explaining them in a way that they know their pain points.
Do not get complicated with them Go back to where you were in the very beginning and talk about the pain that you had then, not in an evolved, elevated way that you are right now, okay? So, three simple pain points that you're going to talk about. Then you're going to talk about why it's a problem, how is it affecting them, who is it affecting them, what is it costing them.
Then you're going to talk about what would change for them. Why change is important. Why do they want to do something about this? What is possible for them? How will it impact them? What is the lifetime value of changing this? If you guys ever thought about that, the lifetime value for you coming to work with me and learning how to be in business is that you could make hundreds and hundreds and hundreds of thousands of dollars.
If you finally learn how to do what it is to build your business, right? So what is the lifetime value of the coaching with you? So what's going to change? why don't they have what they want right now? Show them, like why can't they do this? Why was therapy not the answer? Why was that diet not the answer?
Why is what you have to offer the answer? So you're showing your expertise. You want to talk about your signature process to get them from here to here. What is your signature process? Now, in our coaching, we actually help our clients create one. I know that if you've been to coach certification, You have methodology that you follow that you are certified with, but I would challenge you to create your own process.
And I'm sure you could actually have your own methodology. When you do that, it's like, again, you're becoming an authority at one particular thing. We have the coach to profitable entrepreneur framework where we teach coaches How to not just be life coaches, but to also become profitable entrepreneurs through a four step process.
That is a methodology. That is our proven process. Can you see how powerful that sounds when you're in the workshop talking about that? So talk about what will change for them. And again, you're going to finish up the talk by offering an invitation to support them. Now, if you're already lost, let me tell you, If you come work with us, y'all, we have an actual outline for the talk.
we use this, we created this when we did our summit a couple of years ago. So people follow this for a 30 minute talk. Tells them exactly what should be in each part of their talk. But I know you're smart. I know you can do this. Now, why do you want to do this talk? Why educate? Well, first of all, it's to enlighten people.
Second of all, it's a list builder. And third, it's a trust builder. When people see me on camera, they're like, okay, she is really the real deal. She is really who she says she is. She does look like she has it together. All those things matter. People only buy from people that they trust.
Trust is created through connection. Connection is created through them seeing you on camera and you teaching them. This is why I want you to do workshops. All right, so how are you going to present it? Slides, if you want to. I use slides because I don't want to get lost. Let's be real. I get distracted.
When you guys are on the other end of Zoom and you're like picking up your dog or drinking your coffee or whatever you're doing, I'm distracted. So I use slides with a lot of words on it. Sometimes people are like, why do you have all the words on there? And then essentially read it. I'm like, look, you get 50 people on the camera that are all doing different things.
You see if you can pay attention every time so there is a skill to learning how to do it Of course, I'm much better than I used to be but you don't have to do slides if that is a barrier That's gonna prevent you from doing it. Do not use slides. Okay, just show up on camera right now I have a note that is over the screen. I can't even see you Okay, I can't even see myself. So the camera's up here. I'm looking at the notes to make sure that I stay on track and that I cover the points that I need to tell you during this episode. That's another way or make a note and have three things that you're going to talk about.
And just start there, okay? Make this easy. When you talk about something that you're already an expert on, it's not hard. It becomes very conversational. Alright, let's talk about tech. What tech do you need? Zoom. Seriously, that's it. Zoom. I recommend that you let people come on camera, because I think there's a real connection.
If you guys have been to my workshops, where I'm on camera, I think that you probably Feel like you know me. I feel like I know you when we have discussion at the end I'm really feel like I'm talking to you like you're across the table from me So you need zoom. Maybe you need canva to create your slides.
Good lighting is so important I've talked about this so much trust is created from good lighting when people can see you And you look energized with the lighting Lighting is important. Quality sound. Right now, start with whatever you have, but on your list, in fact, I'll leave a resource list linked here in the show notes.
I have a microphone that I recommend. I have a camera that I recommend. I have a light that I recommend. Um, all of those things are less than 100 a piece. Uh, all of them are worth it. Just add them to your list of things that you want to have for your business in 2025. Alright, you also have to have sign up forms.
You have to have email reminders. Again, skills that you have to learn, which is so awesome. You have to ask yourself, where are you going to promote it? Social media, Eventbrite, Facebook groups, locally. This will force you, it will give you social media content. Then you have to practice, practice, practice.
You record yourself, you watch it, you record yourself, you watch it. You guys, I still practice. Brand new talks. I practice multiple times. I watch myself back after workshops. I've been doing this for years and I still do it. What are the results that you should expect? Nobody's going to come. That's what happens when you do your first workshop.
Nobody comes. That's okay. You know why? Because you're not good at doing it yet. Watch yourself back. You do it anyway. If it's scheduled for 10 a. m, you're doing it whether anybody shows up on Zoom or not. When somebody comes in at 10 10 Don't worry. Keep talking like there's a whole room full of people.
Okay. Don't stop and say, Oh gosh, I'm glad you're here. Finally. Somebody's here. You just keep going. Next time, two people come next time, three people come. This is how you build your business. You know what happens? Eventually 10 people will come. Eventually you have clients out of it. Eventually you'll have a piece of content that you could maybe use as a freebie.
So you save the videos, you go back, you study yourself. All right, you guys, I know that was so much that I covered, but I really want to encourage you to make this part of your plan, your big plan for 2025 education every single month, because this is how you will educate people to understand the value of your coaching.
This is how you will change your life, how you'll change the life of them, how you will build your coaching business in 2025. Give, give, give, give, do not withhold anything. Give him your best stuff. When you give him your best stuff, people will say, wow, this lady is really good. You're never going to give away too much because people still want answers.
They still want private time with you. I can assure you of that. I give away everything. Literally, I teach everything to you guys that I teach for my clients and I still have people hire me. over and over and over because they want time with me. People want time with you. So go teach the world about the value of coaching.
Go share the transformational work that you do. Go become an authority in your niche and your status will grow. Your image will grow. You do this on repeat all year long and you look at the end of 2025 And my dear one, you'll have an amazing business. All right, you guys, I love you.
Have an amazing week. You send me a DM and invite me to your workshop. I cannot wait to see what you're going to do. It's going to be amazing. Talk to you very soon. Bye bye.