Ep 213 - Balancing a Fulfilling Career While Building a Coaching Business: A Client Conversation with Eileen

Episode 213 of the Life Coach Business Building Podcast

Are you finding it challenging to balance a fulfilling career with business and personal life? You're not alone. Many women face similar hurdles, especially now that women are experiencing more stress than ever before. 

But there's hope – you can have your amazing career and a fulfilling life, too!

In this episode, I had an insightful conversation with Eileen, one of my VIP clients. Eileen specializes in coaching women and preventing burnout, particularly those in leadership roles. 

Throughout our conversation, she shares her journey within the Business Building Boutique, from crafting her unique coaching niche to mastering the art of authentic branding to experiencing phenomenal mindset coaching. 

Despite her busy schedule, managing a full-time job, and building a coaching business, Eileen remains dedicated to the program and makes time to network, share ideas, and seek advice from friends and fellow coaches inside the BBB. 

Eileen is proof of the transformative power of determination and the incredible value of coaching and collaboration inside the BBB. 

So, tune in to follow her inspiring path to success and discover how she's making a difference while maintaining a healthy balance between her career and personal life. 

Connect with Eileen:

Website: https://coach-eileen.com/ 

Instagram: https://www.instagram.com/eileen__coach/

👉 Check out my new and improved FREE Canva Workshop and learn how to create stunning graphics for your coaching business!  

👉 Create a profitable business that looks good and sets you up to be respected through the Business Building Boutique. Use our proven 4 Phase Business Building Blueprint for growing and building your Life Coaching Business.

If you enjoyed this episode, please leave me a review and forward this to a coach who is building and growing their coaching business. CLICK HERE TO LEAVE A REVIEW

Don’t forget to connect with me on social media: Instagram | Facebook

Transcript:

Preview: A lot of the women, we may not be using the word I'm burned out, but you're on the brink of it.You've been saying you'd like, we said earlier, I just got to get through this week or like once I get to September or once this happens or once I finish this project, we're always saying once something else happens, it's been probably for, if we're honest with ourselves, probably for the last five years of your career as you were trying to get to the next level. And so that was something that took a little bit of time, but it's like, no, I'm really clear that I don't want to coach weight loss. And so the idea of preventing burnout seemed like the right fit for me because I think women are experiencing more stress than ever before. 

Intro: Hello, I'm Debbie Shadid, the host of the Life Coach Business Building podcast. If you are ready to have more clients in your life coach business, then you're in the right spot. Each week I'm gonna teach you super simple strategies to grow your business without feeling overwhelmed and without spending money on paid ads. If that sounds interesting. Stick around and let's get started.

Debbie: Hello and welcome to today's podcast. I am very excited to introduce you to one of our VIP clients. This is Eileen. Eileen, tell us a little bit about who you coach and what you do. 

Eileen: Thank you for having me. So I have a business where I coach women in preventing burnout, particularly women who are in leadership. So how do you create the boundaries you need to run a team and still have a life and do the things that make you a great leader on stage as well as a great person in your family? 

Debbie: So I assume you must've had a story of your own that brought you to this coaching. 

Eileen: Yes, absolutely. So I very much was a ambitious woman in my career. I'm an educator by trade. So I started out as a teacher and about 10 years ago I became a professional coach in education. And as soon as I got promoted, it was so exciting. And the next thing I knew it was November. And I was like, I am exhausted. I found a stack of notes where I'm like, I feel like I'm not keeping up with anything.

I was a bad sibling and partner and friend. And it's like, okay, this can't be the case. So I've worked as a coach in that forum where I've been supporting others in instruction. And I was like, there has to be a better way. I work with all these incredible women. And leadership, particular principles. But it's like, how do we take care of ourselves so we can take care of others? Because that's something so many people enjoy doing, especially when they have a calling into leadership. 

Debbie: Yeah, that's for sure. Well, I think everybody listening to this podcast could agree that they experience overwhelm, stress, anxiety, burnout. It's like, it almost runs, like it is our kind of standard mode of how we feel and how we experience our day to day, which is so pitiful, isn't it?

Eileen: I think about this with my clients. Like how much longer can you say after this week, things will get better. And it's been six months, nine months or three years, right? That is a story we constantly tell ourselves, but the reality is it will never get less intense unless we create the boundaries and the rituals we need in order to take care of ourselves first, which is really hard for women to say, like, I have to be first on my list. And then I can tend to my family, my kids, my career. 

Debbie: Oh my gosh. It is true. It's like, when I get this one thing done, then it's like, in my mind, it's like, I'm going to get this one thing done and then I'll be like, over the hump, it'll be onto the next, like something big will be behind me. And now all of a sudden there's going to be lots of extra time or something, which is for sure, not true.

Eileen: So I definitely seen myself as someone who was like, after this week, after this week, it's like, okay, I've been saying this for three months. This isn't working. What do I need to change? And it's can start really small. Like, I'm committed to not checking my email after a certain time. I'm going to help my team understand what an emergency is.

And so like, what qualifies for like making the text or phone call at night? Some of it is, you know, actually taking a lunch break. And what's really wild is the average person. If you're not taking a 30 minute lunch break by the end of the year, you've accrued an extra 15 days of work that you've done because you've sacrificed your lunch break to keep going. 

Debbie: Wow. You know, and I mean, this isn't what you coach around, but. Since I'm guilty of this, too, I have lunch break built into my schedule every day. But, of course, probably just like most of you listening, we just work right through it. But also what happens for me is I get to the end of the day and I'm like, famished, right? So I'm sure that it really affects people's weight and everything else because they're like in the drive thru line and luckily I work at home. So I can't get a drive-thru, but you know, in the drive-thru line on the way to work, because they never even stopped. And which probably also means they don't feed their family well, or anything. It's a cascade effect. 

Eileen: Absolutely. Or even, you know, I think about some of the women that I coach and I think about some of the things that they play on repeat over and over again is the afternoon meetings because they were short with the colleagues. They were unclear. And it's like, well, of course, like by the end of the day, you've made a hundred zillion decisions. And so when 2:30 rolls around and somebody didn't do something they needed to do, you're frustrated in your ability to regulate your emotions is sacrificed. 

Debbie: So your ideal client, tell me like some of the roles that they would be. So that anybody listening to this, who has a sister, a girlfriend, whatever person in their life, That is burned out, overwhelmed, overworking has zero boundaries. I mean, I think it kind of describes all of us, but who is the person really that you would be best in supporting? 

Eileen: Yeah. So I really find that I'm set up well to support women who've started to like kind of arrive in their career. So if you've been telling yourself like. Once I get to this next place, everything's going to be better.

And so often there are women who are running a team. I work with some principals. I've worked with women who are running big departments in manufacturing folks that are running nonprofits. And so if you're running a team and you have a family. But you want to actually be present with your family versus somebody like, Hey, are you listening to me?

Are you scrolling? Are you working? Are you listening to me? These are typically the women I work with because we can find a way to level up your leadership through modeling the boundaries and relinquishing some responsibilities to teammates. or to your family to help you find some of those places where you could be in balance and present and feel successful in all dimensions of your life.

So those are typically the women that I work with. So sometimes it looks like a CEO. Sometimes it's someone who's running their own business. He's like, I love my business, but I'm working eight, you know, it feels like eight days a week when there's only seven. 

Debbie: Yeah. So what do you think about self-care? Self-care feels like People think, Oh yeah, right. I don't have time for that. Does your client actually identify? If you said, um, let's make some space for self-care. Are they like, yeah, yeah, yeah. Or do they connect with that? Do they say, Oh yeah, I want to do that. 

Eileen: They often are someone who's like, you know, every year I've either made a resolution or it's the first quarter and they're like, I have to get it together. I have to take better care of myself. And it's really within the how that becomes the challenge for them. And so some of the things that we start to explore are their values. So what are your core values? What do they look like at home and in your work life or your business? And then it's thinking through how do you actually need to rest?

There's different ways that people can rest. And so it's like, is it actually unplugging is social rest with a girlfriend, a way that recharges you. And so it's something we start to look at and it's overwhelming. Like the idea of like, I need you to actually take care of yourself feels impossible. 

Debbie: Yeah.

Eileen: Right. And so it really starts for many of my clients, like What is one thing you'll do for yourself in the morning? That's 10 minutes or less. And so something I often talk about is like, let's stop having your coffee and your to-go mug, like sit and have that cup of coffee. You say you can't live without it. Like, let's give it the time and attention that it deserves. And so that starts the cascading of like pausing. 

Debbie: Oh my gosh. I love it. So you were inspired to become a coach, although you are a coach in your day job. Is that correct? You were inspired to build a coaching business as well outside of your day job.

Eileen: Yes, absolutely. Correct. So, you know, the fact that I've coached for over 10 years, it's really made me see there's a couple of things that we always have to address in coaching and it's really your behaviors. Your beliefs that drive those behaviors and then really the way you show up in the world. And so whether it's working with someone on instruction, what's, what's really great teaching for all kids or thinking about how do I need to show up?

How are my beliefs saying like, well, if I just, I have to do it, I can't possibly say I can't get this done. That dictates the way we're showing up in our world in the day to day life. And so. I just really felt that there was a need for more women to have a space to kind of work through like, Oh man, I had this performance review and I'm playing it on replay over and over again.

Why am I doubting myself? Why am I feeling like an imposter? How can I do excellent work at work and be okay with that's enough, right? I don't have to keep Sacrificing my quality of my life for my career, or how do I find some balance with my family? Like if you're the one who's always coordinating the appointments, the dog, the gardener, all the things, how might you think about sharing that load in a different way and not feel guilty about it? Right? The guilt is the big thing that I see. So that's what really inspired me is like, you can have your amazing career and a life too. 

Debbie: So how are you doing that? How are you having your amazing day job? And how are you building a business? I think this is a lot of our people. They work full time, you know, they have really incredible careers that actually they love that they don't really intend on leaving, but also they're like, I want more. How are you balancing that in this scenario? 

Eileen: Yeah, absolutely. So I am really clear on like, what are my must do's during a day. And so like for me, in order to do things for myself, I always capitalize on the first thing in the morning. So I'm an early riser. And so some of my best thinking would start first thing in the morning.

And so in the program, when you kind of, after you design your branding and those pieces, it's like, okay, now work on your website copy. And I was like, Oh, that seems like so hard. Right. It was definitely a place where I did some overthinking was like. You know what? I'm going to sit down for 45 minutes and I'm just going to crank this out.

I'm going to answer all the guiding questions that I'm supposed to answer and then being okay with that being enough. Like, I have a team behind me. That's why I picked your team is because you provide so much feedback. And so it was just carving out chunks of time strategically in the morning to get some things done.

And then not sacrificing things at night in order to do that. So like I still signed off of work. I was really clear, like, Hey, this is my week ahead at work here. The two or three pockets of time I can work on my business. And here's the time I'm spending with my family. I'm walking my dog. I'm doing yoga before I go to bed. And so it really was about prioritizing time and not overthinking. It's like, I'm just going to do the thing and keep going. 

Debbie: Overthinking that's a good point, because I do think when we talk to new clients, and they're saying, well, how fast can I get my business built? And I might have said this on our consultation call. I'm like, I don't know. That's really up to you. We have a very clear path. And we're available for you and we'll tell you what to do. And we'll give you the feedback, but like, it all comes down to making a lot of decisions and taking the action. So I'm just curious, maybe we should lay out what all you have accomplished during the time that you have worked with us. Start from the beginning. Were you clear about your niche? 

Eileen: No. So I actually had coached before online for weight loss. And so. A lot of the things that I find myself coaching on for women in particular are around boundaries, self care. What do you actually enjoy doing other than like looking forward to popcorn and Prosecco at the end of the day, there can be more in your life than that.

And so I knew after a few years of that experience, I just didn't want to be in the business of telling women, you should be changing yourself and some of the kind of slick marketing. Like, let's face it, weight loss is a billion dollar industry for a reason, but I just didn't want to be part of that. I was working with these highly educated women. 

I worked with doctors and lawyers and CEOs, and it's like, yeah, you're so smart. I can't believe this is what you want to spend your time focusing on. And so I knew I wanted to do something around wellbeing for women. And then the more I really thought about it, it's like a lot of the women, we may not be using the word I'm burned out, but you're on the brink of it.

You've been saying you'd like, we said earlier, I just got to get through this week or like once I get to September or once this happens or once I finish this project, we're always saying once something else happens, it's been probably for, if we're honest with ourselves, probably for the last five years of your career as you were trying to get to the next level.

And so that was something that took a little bit of time, but it's like, no, I'm really clear that I don't want to coach weight loss. And so the idea of preventing burnout seemed like the right fit for me because I think women are experiencing more stress than ever before. And that was something that I'm like, I feel like we can solve this. These are smart, amazing women. Let's figure this out. 

Debbie: So you came and you had this idea about your niche. Then the next thing you did was work on your branding. 

Eileen: It was really the branding. Actually, probably was my favorite part because when I coached under someone else's brand before, but mostly it was like, this is an extension of who I am like I can use my favorite colors and it was funny because I definitely use like some deep royal purples and clearly I'm wearing purple. The best color ever, but it was funny because I was like, it's a little dark. And I'm like, yeah, I don't care. Like, that matters to me. This actually looks like me.

Like, you're never going to see me in pastels. Like, that's not my style. And so that was something that was really fun. I Well, it'll be interesting when you lay it out on your website. It's like, we'll figure it out, but this is important to me. I have an art background too. So bold colors have always been part of just like the core of me. So that felt really authentic and congruent, which was super exciting. 

Debbie: I have to tell you guys, uh, we'll leave Eileen's website link here. But she is right. When she showed me her colors, I was like, Oh, and not that I don't love purple and not that I don't love black and love the strength of those colors, because I personally am drawn to those two.

But I was like, I just don't know. The website needs to have a lot of white on it. It needs to be light. It needs to be. And I have to tell you, I keep showing that website, Eileen, you don't know this, but I keep showing that website to everybody because it is remarkable. It looks so good. And if you'd have told me you could have used that level of color and strength in it, and that it would have come out to have turned out like that. I would not have believed that. And it is awesome. So you guys have got to go check out her website. Tell us what your website domain is so they can find you. 

Eileen: It's coach-eileen.com and so you'll find just some really great colors and I can't take full credit for the design. One of the most amazing things about the working with Debbie and her team is that like, there's always someone who can help you take something to the next level.

So Christine. I decided to hire her cause I'm like, you know, I don't, I have capacity to learn anything. I want to, that was the other thing I think that's led to my success is also really clear. I'm like, and I'm not willing to learn that right now. Like I'm willing to build the business. I'm going to hire someone who's an expert to make the design piece look the way I would hope it would look.

And mine would have never been nearly as beautiful without the support of your team and hiring that additional layer. And so that was something that's also really helped me. It's like, I'm willing to do all of these things. Here's where I can get help and be okay with it, which is something I teach my clients. And it's like, where can you ask for help here? 

Debbie: So, so brilliant. Yes, ladies listening. I think that that's a super, super valid point. We spend so much of our time. Trying to learn something. And a lot of times, Eileen, a lot of times they learn it and they do it. And then they're like, eh, I need some help polishing this up still.

So I love it that you just decided, and look, it's a substantial investment to do all of this work. And the other thing that is so fantastic about you is you weren't afraid to invest in yourself. It's like betting on yourself. I'm always betting on me, not bet as in a risk, but I'm like, I'll invest in what it is I want to do. And you did that. And the outcome is fantastic. 

Eileen: Yeah. And I think it was just so fun to like, when it came together, it was like, man, I'm so proud of how this looks and the way it reads, right? Because. I definitely had some hangups. I'm like, I don't know if my message is clear. And you guys are like, Oh, it's way better than you are giving yourself credit to. And so having Thais's feedback and your feedback and then putting it all together, it's like, Oh, it all makes sense now. So it was super fun. 

Debbie: So then you got your website launched and you started showing up on social media. Yep. And fill in the blanks of what else you've done. 

Eileen: Yeah. So through that time, I think what was really helpful is you and I, when we did my copy, we kind of talked through pricing. And so I like settled on a number that I'm like, yeah, that feels fair and reasonable. And the more I was thinking about it, I was like. No, I'm going to charge more. And so I got super clear with that. And I was like, I'm gonna charge more. I'm okay with that. And so I worked on my roadmap, got really clear on how I'm going to walk clients through, you know, the self coaching work that they need to have, the values and beliefs recommitting to a new identity of someone who takes care of themselves, really thinking through letting go of perfectionism and people pleasing, which is a huge part of the work in order to have the balance and boundaries of the thriving career and thriving life.

And so through that, I actually picked up some new clients, which is really exciting. And I had a message that was like, guess what? I signed a new client and at a different price because I decided I was going to charge more because I know this is worth it. Right. And so, you know, created even a bonus where it's like, we're actually going to do a deep dive, one hour call.

Here's all the pre-work. This is what the pre-work is going to look like when you show up for our coaching calls. Because something, you know, having the expertise of coaching and leading and designing professional learnings for adults for a decade, it's like, I can use all of this in my business and be really clear on as a client, you have to take the responsibility.

I need you to put in the work and the reflections, and then I'm going to help you land on actions as you're moving forward. And so I've been coaching a client and it's been amazing within the last week. There was something that happened at work that could have been perceived as like a miss, right? And we were able to have some conversations in between our coaching call.

I mean, like, is it actually a mess? Like, you're not losing any credibility at work because there is some of that for a lot of my clients. They work so hard to get to this next level in their career. But for women, sometimes still having a seat at a table, often a lot of women I work with are in very male dominated industries too. There's the doubt. Right. And it's like, no, like you caught the miss. You can delegate this miss and nobody's thinking anything less of you. You can be a top performer, but still take care of yourself. 

Debbie: So you have the confidence as a coach, but I'm curious how much the confidence in the business setup that you created while we worked together in the VIP coaching experience.

How did that change you deciding, no, the value of what I have to offer with this particular client and I sold my coaching at a higher price. How do you think that influence like the brand image, the message, the, the roadmap that you designed, having a website that you felt comfortable and confident with, did that play a role in you being able to say, Oh no, I'm in business. This is what it costs. 

Eileen: I think absolutely. There was an element when I was looking for a business coach that I was drawn to with your branding was, it was just polished and professional and clear. Right. And so. So as I kind of put together, the website was clear on my offer, what we were going to coach on.

And then also thinking about my investment. Like anytime you take on a client, you're also mutually investing in them. I think that gave me the confidence to be like, no, like I actually know women who need this. Most of the women, my girlfriends, my friends that I've been friends with forever, they need me in their life and they get me for free because you know, we've been friends forever.

But it's like, there are plenty of women that this is something you need. And most women, once you get over the hangup of taking care of yourself, or just a little bit of like, Ooh, I'm going to spend this money. Know that this is actually going to be life changing for them because I can help you find the answer to still loving your career or reloving your career. Because you've now put some boundaries and guardrails in place for you to have a great career and a personal life. Because why are you making six figures if you actually can't take a vacation? 

Debbie: Wow. So you're talking about the value of the coaching transformation you provided, but what you also said was the value of your time that you should be well compensated, which is a different switch that sometimes people have.

Mostly they're thinking about The value of the service that they deliver. They're not so much thinking about the value that they place. I mean, we're trying to get to an income goal, of course, but you've sort of presented that in a different way. That's interesting. 

Eileen: Yeah. And I think I sit in a really unique position in the sense that I love my job and education, I wake up every day. I enjoy the work I do. I see the impact I bring to the table. And so. I'm not doing this to get out of my day job. Like a lot of professional coaches try to sell to people who aspire to be a coach. And that was something too, for me, when we met, I was like, no, she's fine with this. Like, I'm clear that I'm just not trying to make a six figure business.

Like sure. If that happened, great. That's not my first goal. It's how can I help a pocket of women who are like me, who Busted their tail to get where they are in their career and are like, Oh, if I have another six months like this, I'm not going to make it. And they're never going to drop the ball at work, right?

Because that's something they've worked so hard to, but they definitely dropped the ball for themselves. And that's the problem I really wanted to end. And so because of that, I recognize the value in my time is extremely limited, but what I can do for you in six months will change your career trajectory because you'll be able to be present in your career, love it again and love your life.

Debbie: Oh my gosh. So good. I want to hire you, girl. You got it all figured out. It sounds amazing. So tell me just a couple of things about working with us. Again, in the business building boutique, you are a VIP client. And I want to talk to you guys, give you the backstory in that. What's interesting is that you've already heard Eileen works full-time. And our coaching for the VIP is during the day. So she actually, I think only came to two coaching calls. Is that right? Yep. 

Eileen: I definitely didn't really come to the calls. Um, I was able to pop into a call because a meeting ended early and I was like, I have 15 minutes. Let me see if I can squeeze this in.

And I was sitting in my car and then the other time was on a snow day. So definitely didn't have a lot of space in my calendar to attend. And I knew that, like I knew that when I sat down with Debbie and I asked the questions I had, I'm like, I probably won't make it to many calls. But because you were willing to give me feedback on the work that I was doing, and I was like, I can make this work.

I trust myself too. Follow your roadmap to build your business and to get feedback where I need it on the critical point. So that for me was like a no brainer. I was like, I know this is exactly what I want feedback on and I'll just catch some replays when I can. And so that's what I've done. But sometimes those mornings that I spend a little bit of time, it's like clicking on the replay.

I might turn the speed up because that's just a habit of me when I listen to any podcast or anything like that. But I'll be listening to some of the coaching because I can apply a lot of the same principles that you're coaching other women on to what I'm working on because we all have a lot of the same questions.

Debbie: Oh, that is so, so great. So is there anything you want to share that you haven't touched on maybe about the business building boutique? I know you've spent some time with Thais too. Thais mindset coaching is magical. 

Eileen: Amazing. One, I think you offer so much more than you even are prepared for when you first sign up the community within the Facebook group.

And even I have them, I'm like, Oh man, I got to get on Facebook again. Social media, that part of social media has never been my favorite on at least Facebook side. And, but like, there are tons of women in the program. Well, not tons, but there's a handful of women in the program. But what's so cool is because everybody's worked on niching down.

It's not like any of these other life coaches are your competition. They're really your allies and support. And so I've been able to build relationships with a few of the women through Instagram and on Facebook where I'm like, Hey, I didn't come to a call. Can I run this idea by you real quick and just have a dialogue and build some friendships that way.

And that's actually how I found you was through somebody who is already in business building boutique. So that was pretty cool. And then I think just Being able to see some people when they post their ideas and Facebook for review, you're like, Oh, I think I could do something like that, but I'm going to put a spin on it.

Or, Hey, does anybody have a welcome packet? I'm kind of like overthinking this. And the women in the program are like, here, you can use mine. I just linked this here, check this out. And so it actually provides this robust resource from colleagues and peers and friends to get even further in what you're trying to work through.

So that's been really fun as well. And then having the mindset coaching call with Thais is phenomenal because it challenges just any of those barriers you might be overthinking, or you can be like, Hey, can you thought partner with me real quick? Since I have you live real fast on this idea that I have.

And so something I'm working on now is for 1 of my freebies will be my 1st workshop is really 4 ways to. Reinvent your week. And so how you can de stress in this four simple steps across the next work week, you know, and some of that looks like, how do you reschedule? Yeah. An invite is you can always propose a new time. It's on our calendar invites. We just never do it. So let's learn how to be comfortable making those actions happen for yourself. 

Debbie: Ah, interesting. Well, thank you for mentioning that about the Facebook group, because it is true. And I probably don't even talk about the Facebook group because I do sort of, in my mind, I hear that wah, wah, wah.

You know, it's like, Oh, another Facebook group and people feel like it's just a lot of work, but I'll tell you what, in our group, these ladies are building businesses. And they are posting what they're doing. And honestly, it's, you know, we don't provide official accountability, but there's just a sense of accountability because you're like, Oh, so and so is doing all this stuff.

Like you want to be part of the energy of what is going on there. Cause there's a lot of people are doing it. They're getting their business built. They're talking to people, they're learning, they're growing. 

Eileen: Absolutely. Like you can, you know, you have a tech glitch too. You can be like, Hey, has anybody run into this on this? And like somebody immediately can respond like, Oh, if you click here, do this, or send me what your screen is saying. And they'll walk you through some of those just kind of odd duck sort of things that happen along the way as a solo business owner, right? You were like, I can't learn it all, but there's a, it felt like a safety net of people who had your back, which is also really exciting. 

Debbie: You know, when we come to coaching, sometimes people don't have very many questions actually on our coaching calls. And since you've listened to the replays, sometimes I'm like, you guys, one person has a question and we're here for an hour.

What do you want me to talk about? Let me fill the time here. And I think to myself, why does nobody have any questions? And our mindset coach is always coaching me around the fact that Debbie, they got all their questions answered number 1 from the directions that you already gave them in the roadmap guidebook.

And from the education you provide him and number 2, we answer their questions in the Facebook group every day of the week. So, the fact that we have questions is a good thing and I'm like, okay, it is interesting that people just manage without ever asking questions. I mean, yeah. So, 

Eileen: and I think, like, being someone who just, I knew signing up, I wasn't going to be at many calls, but, like, I just made a time, like, I'm going to watch, you know, here's step one, I'm going to watch the video.

Okay. It's on me. I can do the thing. Like, I'm going to watch section two. I'm going to do the thing. And just kind of working through that, everything is so proactively taught that it's very easy to do. So it helps, I think, remove the fear of like, I don't know where to get started. And you're like, do these five things and you're like, Oh, I did the five things. This is amazing. It's amazing. 

Debbie: Yeah. So for somebody who's listening and they're like, I don't know, I work full time. I can't take one more coaching program. I've already bought this and it didn't work. Had you bought a bunch of coaching programs? No, 

Eileen: I, um, I interviewed like four people that I scouted online. And I say that honestly, like I was interviewing you to see if you're a good fit for where I wanted to invest my money. And then like, I watched people's accounts. Cause it's like, how are you showing up on social media? And is that congruent with. The professional woman that I am in my day job that I want to bring to coaching.

So one person, we had a consultation call and she took the consultation call in the car and I was so like personally offended by it. And she's like, this is what's so great about having a business. And I'm like, you're asking me to spend thousands of dollars and you're in your car. Like that doesn't work for me.

And then like some of the other people had very much the like. I can get you to make this money, but they have like the influencer vibe. And I'm like, I'm just like a regular gal who works really hard, who wants to help other women still work hard, but without sacrificing their sleep, without being resentful when you go to work, because you're, you have one more project, you know, and so really helping.

So that was why I was like, I think Debbie's the one for me. And I talked to a couple of my girlfriends who I met when we were all coaching. They're like, you know who you're going to go with. And I was like, they're like, it's Debbie. And it's funny. Cause I'm like, they all know me so well. Cause I would send them like different links from all the people I was looking at.

Debbie: I love it. I did not know that you really went through that much exploration. Now I have to say, that's what I do too. I just hired a new coach yesterday and I spent since April 17th looking, talking to people, researching same thing. So I'm like that. I want to really find the. Person that I feel like is the best bet. And look, sometimes you get it wrong. I mean, sometimes we do hire the wrong people and that's just building a business. 

So for somebody who is not sure, can I do this? What is your advice to them? Not about working with me, but just about working full time and also starting, you know, the stepping into what they're hoping to do this new career.

Eileen: I think my answer is absolutely wondering if you can't do it. That's your own self doubt. That's your own lack of confidence. Right? But in a year from now, or 5 years from now, are you going to want to look back on your life and say, oh, I wish I would have given my own online coaching business to try or are you want to going to look back?

Like, oh, I tried it. I loved it. It worked out greater. I tried it. I didn't actually love it. It wasn't for me. And so I'm good with what I'm doing. How do you want to look back on your life? What regrets do you want to have? And, you know, I always think about it as I would rather look back and be like, I went for it and it didn't work out.

And I'm okay with that, that I went for it and it worked out or I didn't even try. Right. And so I think it's, you absolutely can do it. You have to have some time management for sure. And you have to be pretty committed to doing something for yourself. But I think if those things are in place for you, absolutely can.

I think if you're looking for a coach to help you run your business, like make sure their coach model has an opportunity to mentor you in the style that you're looking to present yourself to the world. Because if you're looking for like an outlandish, she Instagram influencer, like you can find plenty of those coaches, but if you're looking for someone who is down to earth and is similar with your vibe, like that's going to be really important, I think to your success. Because people really buy from a coach because of who they are and what they offer as well as what their package is. So. 

Debbie: Yeah. And really you have a, you know, our word boutique is about building a business that's meaningful, that is professional looking one that, you know, you feel really good about saying to people, Hey, come check me out.

One that you can confidently talk about where you're really doing some meaningful work in the hours that you have available, where you're making a difference. You really. Are doing what it is that I want people to do, which is to have a boutique style business. And, and yes, again, making a lot of money is super fun and it is part of it, but I think the bigger part of it is doing something that is very meaningful and fulfilling something that you're proud of that really is your own. And you're doing that so well. 

Eileen: Well, thank you. Yeah, it's kind of funny. People are like, well, when do you coach? I'm like at 630 in the morning and they're like, are you sure? And I was like, this is really important to me. So it's one of the first things I do during the day. Like I'd obviously consider it in an evening if that was something a client maybe needed, but I have pretty clear times like These are the days of the week that I coach.

These are the days that I have my consult calls and that works for me. And it's about investing my time in the way that I want to fill the bill, right? There's a lot of fulfillment when you're coaching others and you get to be part of their journey and their growth because you're setting someone up to have everything that they really wanted. And that feels really inspiring. 

Debbie: So good. Well, all right. Is there anything else you want us to know about you or about the work that you've done with us? Anything you fill us in. 

Eileen: I would definitely say I wouldn't be at this place without the business building boutique. I think that I would have spun my wheels for so much longer and a different setup.

I think that having the peer support has been amazing that, you know, just the support with technology and the website. And so I think. Even being able to like catch your podcast in between things. I'm like, okay, what is Debbie talking about this week? Okay. I definitely need to listen to this. Okay. So there's just tons of support.

And without it, I think I would have just been like, I sort of have a business on an Instagram platform, but that wouldn't have been what I wanted my business to look like. So being able to build a website that I was proud of really set the tone of like, here's what I have to offer. This sounds like something you need.

Great. Let's have a conversation. And so that has felt really great for me. And I'm excited to see where things go. I'll acquire more clients over time and things will keep heading in a really positive trajectory for me. 

Debbie: Yeah. And hosting the workshop. I'm excited to see how that unfolds. I mean, you know how I feel about education. I love that, you know, helping people understand again from, hey, this isn't just 1 more person who says house and self care. And this isn't 1 person who says. You should manage your time better. What you have to offer is so significantly different and helping them understand that through a workshop will be fantastic.

Eileen: yeah, absolutely. I think it's, you know, getting the chance to help people peel back their own layers within themselves to understand their actual needs. And when you're having an emotions, when you're frustrated, I'm like, those are all signals to tell you, you're like you're spread too thin. Now let's figure out what we need to put in place for that.

Debbie: Okay. So if somebody wants to connect with you to get your support, where and how do they do that? And of course we'll leave the links in the show notes and you can find also on our Instagram where we'll have connection for her, but tell us right now how they'll connect with you. 

Eileen: Yep. You can either go to my website, which is coach-eileen.com or find my Instagram profile, which is @eileen__coach.

Debbie: Okay. That sounds so amazing. Gosh, thanks for picking me out of the, we're doing the homework and finding me and then, interviewing me. And I'm so glad I passed because you've been, um, You've been a joy to work with and I'm, I'm so glad I get to show off what you created because honestly it is top notch.

So thanks for investing your money with me too. I really appreciate it. So, all right, you guys have an amazing day until next week. We'll see you then. Bye bye.

Outro: Okay, ladies, that is it for today. Before we go, I want to invite you to head over to debbieshadid.com. I have this incredible Canva training, specifically designed for life coaches where I'm gonna teach you how to use Canva to create beautiful graphics to market your life coaching. All right. Have an amazing week. I'll talk to you very soon. Bye bye.